Blog

Emerging technologies such as artificial intelligence (AI) and machine learning (ML) are undeniably transforming various industries, and the pharmaceutical sector is no exception. These advancements present unprecedented opportunities to...

Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re applying this methodology across the full patient journey and product lifecycle...

Offering a Practical Approach to AI and Real World Data Despite incredible advances in the availability of real-world data (RWD) and AI applications, many tech-savvy brand teams are still working to find and implement applicable use cases...