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Reach and engage more HCPs with predictive omnichannel solutions.
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Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
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Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
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Blog

Use this space to tell everyone about what you have to offer.

February 29, 2024
The Pharma Marketer's Guide to CTV and OTT Advertising
Picture of Drew Teller Drew Teller
Leveraging CTV and OTT for Better Healthcare Advertising It’s safe to say that the shift towards digital hasn’t just transformed how we consume media; it's reshaped how we connect with consumers and HCPs. As the streaming service market...