Five Pharma TV Advertising Myths You Should Ignore—and Why
When you hear the phrase, “pharma TV advertising,” what comes to mind first … Expensive? Big brands? Mass market?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes.
Use this space to tell everyone about what you have to offer.