Addressable TV for DTC
Reach Brand Eligible Patients with Relevant TV Ads
Optimized For Outcomes
Addressable TV (ATV) with OptimizeRx helps life science brands connect with their ideal consumer audiences right in their homes through highly personalized TV ads. Our patented Micro-Neighborhood® Technology (MNT) brings together aggregated, de-identified medical claims signals and consumer data to help your brand reach the right people where they’re already watching and streaming content. The result is a powerful mix of scale and precision.
Deliver personalized, compliant, and high-impact TV advertising that makes the most of every household impression. By connecting verified patient clusters to ATV inventory through Multichannel Video Programming Distributor (MVPD) partners, brands unlock scalable, measurable TV campaigns grounded in medical evidence—not proxies.
Activation & Capabilities
Household-Level Precision
Deliver 1:1 ATV ads to households located in hyperlocal areas validated through MNT, designed to meet the strictest HIPAA and privacy-by-design standards.
Continuously Refreshed Audiences
Audience segments are built on MNT data and refreshed on a consistent schedule to maintain accuracy and relevance. This ensures your campaigns are activated with up-to-date patient insights that reflect evolving healthcare behaviors and treatment journeys.
Multichannel Reach
Engage MNT audiences across your media buys to ensure a unified brand presence, amplifying reach, accelerating script impact, and aligning patient and HCP engagement across the full care journey.
Flexible Service Options
Managed Service
Our experts can oversee the setup, deployment, and ongoing optimization of your campaign for maximum effectiveness. You’ll receive timely performance reporting, allowing your team to stay focused on strategy.
Self-Service
Give MVPDs direct access to audience connectors through an OptimizeRx onboarding partner for seamless, direct activation.
Collaborative Support
Work directly with our domain experts to size your audiences and ensure scale, adaptability, and precision across media ecosystems.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
Linear
Combine the unmatched scale of traditional TV with the precision of digital targeting
Audio
Reach highly engaged patients across screen-free, high-attention moments including digital audio (music, podcasts) and broadcast radio.
Leverage high-quality, opt-in audiences for email, curated with clinical precision
Direct Mail
OptimizeRx gives brands access to a non-digital deployment option to engage high-quality consumer audiences
OOH
Unlock high-impact visual advertising across a wide variety of formats and locations
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We utilize our patented Micro-Neighborhood® Technology (MNT). By linking aggregated, de-identified claims signals to consumer data at the hyperlocal level, we ensure that every campaign meets the strictest HIPAA and privacy-by-design standards.
We offer flexible service lines to fit your team's needs. You can choose our Self-Service option to grant the MVPDs direct access to audience connectors via an OptimizeRx onboarding partner, or you can utilize our Managed Service experts to oversee the setup, deployment, and ongoing optimization.
Yes, some Addressable TV MVPDs may require minimum audience size thresholds for activation. Our experts are available to work with your team to size your audiences and ensure you achieve the necessary scale and precision across media ecosystems.
Traditional TV relies on broad consumer demographics and proxies, which can lead to wasted impressions. Addressable TV allows you to deliver 1:1 advertisements to specific households located in areas validated by actual medical evidence, ensuring your media spend is focused efficiently on brand-eligible patients.