Addressable TV for DTC
Reach Brand Eligible Patients through Cable, Satellite and Streaming TV
Optimized For Outcomes
Addressable TV for DTC helps life science brands reach brand-eligible patients in one of the most familiar and engaging media environments: the home. With OptimizeRx, ATV campaigns are activated through deterministic, privacy-safe Micro-Neighborhood® audiences that reach hyperlocal patient clusters with clinical and geographic specificity at the zip-9 level.
This brings together the scale of television with the precision of evidence-informed audience activation. By connecting privacy-safe patient signals to addressable TV inventory, brands can make each household impression work harder—building awareness, reinforcing education, and reaching relevant audiences where they are already watching and streaming content.
Activation & Capabilities
Household-Level Precision
Deliver 1:1 ATV ads to households located in hyperlocal areas validated through MNT, designed to meet the strictest HIPAA and privacy-by-design standards.
Continuously Refreshed Audiences
Audience segments are built on MNT data and refreshed on a consistent schedule to maintain accuracy and relevance. This ensures your campaigns are activated with up-to-date patient insights that reflect evolving healthcare behaviors and treatment journeys.
Multichannel Reach
Engage MNT audiences across your media buys to ensure a unified brand presence, amplifying reach, accelerating script impact, and aligning patient and HCP engagement across the full care journey.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
Linear
Combine the unmatched scale of traditional TV with the precision of digital targeting
Audio
Reach highly engaged patients across screen-free, high-attention moments including digital audio (music, podcasts) and broadcast radio.
Leverage high-quality, opt-in audiences for email, curated with clinical precision
Direct Mail
OptimizeRx gives brands access to a non-digital deployment option to engage high-quality consumer audiences
OOH
Unlock high-impact visual advertising across a wide variety of formats and locations
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We utilize our patented Micro-Neighborhood® Technology (MNT). By linking aggregated, de-identified claims signals to consumer data at the hyperlocal level, we ensure that every campaign meets the strictest HIPAA and privacy-by-design standards.
We offer flexible service lines to fit your team's needs. You can choose our Self-Service option to grant the MVPDs direct access to audience connectors via an OptimizeRx onboarding partner, or you can utilize our Managed Service experts to oversee the setup, deployment, and ongoing optimization.
Yes, some Addressable TV MVPDs may require minimum audience size thresholds for activation. Our experts are available to work with your team to size your audiences and ensure you achieve the necessary scale and precision across media ecosystems.
Traditional TV relies on broad consumer demographics and proxies, which can lead to wasted impressions. Addressable TV allows you to deliver 1:1 advertisements to specific households located in areas validated by actual medical evidence, ensuring your media spend is focused efficiently on brand-eligible patients.