Yes. We understand that organizational silos are the biggest barrier to synchronized marketing—in fact, almost every brand brief asks for it, but very few organizations are structured to easily execute. The good news is you don't need to completely merge your teams or budgets to start. We act as the strategic bridge, utilizing shared audience intelligence to coordinate your separate DTC and HCP campaigns, so they hit the market at the exact same prescribing moments.

It requires a two-part technology ecosystem. First, our patented Micro-Neighborhood® Technology (MNT) identifies hyper-local, privacy-safe patient populations based on real-world clinical signals. Then, when subscribed, our Dynamic Audience Activation Platform (DAAP) matches those patients to the specific HCPs involved in their care. By continuously assessing readiness signals, DAAP predicts when the patient and provider are most likely to act, creating a shared, perfectly timed context for your messaging.

No, our data is completely channel-agnostic. We can coordinate engagement across a wide variety of touchpoints, including the point-of-care (EHR and ePrescribe), programmatic display, CTV, and social media. We provide the audience segments, and you can plug and play them into your preferred DSP or have our managed service team execute the omnichannel buy—giving you total flexibility to activate where it makes the most sense for your brand.

Because we track both patient and provider exposure against a single, shared audience strategy, our measurement goes far beyond standard media metrics. We link campaign exposure directly to tangible, real-world outcomes. We provide in-depth analysis on metrics that matter to your brand's bottom line—such as absolute script lift (NRx/TRx),new patient starts, speed to therapy, and overall ROI—proving that coordinated surround-sound engagement consistently outperforms siloed tactics.

That is completely fine; we view synchronization as a journey. If your current organizational reality dictates that you need to run a standalone HCP point-of-care campaign or a privacy-safe DTC programmatic buy, we have you covered. We can start exactly where you are today. Because both solutions run on the same underlying data technology, the foundation will already be in place when you are ready to bridge the gap.