EHR Messaging to HCPs

We give brands unparalleled control over their ad placements, frequency, and specialty exposure within the EHR, which significantly eases the Medical, Legal, and Regulatory (MLR) review process. We only deploy approved media from the manufacturer and are SOX-audited annually to guarantee accuracy, security, and compliance.

No, you don't. While we can absolutely activate your existing NPI target list, our data team can also build and validate a custom audience for you. We can even augment your existing list using our real-world patient eligibility signals to ensure you are reaching the highest-priority prescribers before and during the moment of care.

No, we do not build the final creative assets, but we do actively support ideation. We can provide strategic guidance and detailed specifications to your creative teams or agencies to ensure your messaging is data driven and optimized specifically for the unique nuances of the EHR environment and clinical workflow.

We provide transparent, Physician-Level Data (PLD) reporting for every POC campaign. Because we use timestamped, de-identified NPI exposure logs, we can provide audit-ready measurement and accurately track outcomes based on your brand strategy—whether that means measuring incremental script lift, new patient finding, or referral lift.

Depending on the specific purpose of your program, your approved media is deployed beyond the prescriber’s login screen, directly within the clinical workflow at highly relevant decision-making moments. This can include the EHR login screen, within the patient chart, during drug or pharmacy selection, and directly on the prescription pad.

We don't just measure reach; we measure impact. We provide weekly, transparent Physician-Level Data (PLD) reporting with insights down to the specific NPI. This enables precise campaign optimization, helps you clearly prove your ROI, and validates the 15–20% measurable script lift our integrated workflow content typically drives.

No, you have flexible targeting options. While you can certainly activate campaigns using static NPI lists for consistency, you can also subscribe to dynamic activation. Usingour predictive AI-driven activation, your NPI-level audiences are refreshed weekly to prioritize the specific prescribers most likely to see eligible patients.

Absolutely. Brand safety is a top priority. We guarantee and verify delivery beyond the login screen and within a secure, clutter-free clinical environment with zero competitive overlap, giving you complete control over your brand's presence.

We offer creative flexibility to fit your strategy. We support standard banner ads (JPEG, PNG, or HTML), third-party tags (which are accepted across 70% of our network), and native text with hyperlinks to PDFs, ensuring HCPs receive the information they need while remaining in-workflow.

We ensure and can validate your brand gains visibility at the critical care moments where prescribing decisions are actually made. Your messages are embedded directly into the clinical workflow, appearing in high-value areas such as the patient chart and the prescribing screens across our proprietary network of over 400 EHR platforms.

No, Epic and Cerner do not permit third-party ad monetization within their platforms at scale. Their policies prohibit selling data or running commercial ad networks inside their core workflows, and any access that does exist is narrow and health-system-specific. Additionally, even where Epic is present, the majority of prescribing within large health systems is restricted to formulary-approved medications, which limits the commercial impact of any message reaching those physicians at that moment. Our network is purpose-built for commercial impact—reaching the right prescribers where they can act on your message, in EHR environments that are designed to support branded engagement. We reach physicians across 400+ EHR platforms through direct API integrations, giving us broad, commercially optimized coverage across the ambulatory and independent practice settings where prescribing decisions are most actionable.