Addressable TV/OTT for HCPs
Engage Prescribers with High-Impact Video Beyond the Point of Care
Optimized For Outcomes
Our Addressable TV (ATV) solution helps life science brands connect with healthcare providers beyond the clinical setting—reaching them right in their homes with personalized TV ads. By activating National Provider Identifier (NPI)-level target lists outside the point-of-care environment, brands can engage key prescribers where they’re already watching and consuming media. The result is precise targeting combined with the scale and impact of TV.
Amplify your reach and accelerate script impact by delivering personalized, compliant, and high-impact TV advertising to your target NPIs. Connecting with HCPs via ATV allows for scalable, measurable TV campaigns that are grounded in medical evidence rather than broad proxies.
Activation & Capabilities
NPI-Level Precision
Deliver 1:1 ATV ads to the households of your target HCPs, extending your programmatic reach and maintaining a unified brand presence.
Aligned Engagement
Synchronize your NPI-targeted campaigns with patient audiences, aligning HCP and patient engagement across the care journey for maximum impact.
Aligned Engagement
Leverage our Multichannel Video Programming Distributor (MVPD) partners to unlock scalable TV campaigns designed to meet the strictest privacy-by-design standards.
Flexible Service Options
Managed Service
Our team of experts handle the setup, deployment, and optimization of your campaign to ensure maximum effectiveness. We provide timely performance reporting so your team can focus on overarching brand strategy.
Self-Service
Your MVPD can access audience connectors directly via an OptimizeRx onboarding partner for hands-on activation.
Collaborative Support
Partner directly with our data team to size your HCP audiences and ensure scale, adaptability, and precision across the media ecosystem.
Clear, Measurable Outcomes
Managed service activation comes with transparent PLD reporting with insights by National Provider Identifier (NPI), for precise optimization proof of ROI.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
POC/EHR
OptimizeRx delivers brand content directly into the clinical workflow OptimizeRx delivers brand content directly into the clinical workflow
Health System Targeting
Extend your HCP reach beyond "in-workflow" electronic health record (EHR) screens with an institutional surround-sound approach
Financial Messaging
OptimizeRx delivers targeted, brand-specific copay cost and coverage directly into the prescribing workflow
Refill Alerts
Surface Timely, Brand-Specific refill reminders directly within the EHR workflow
Social
Extend your brand's reach into the daily digital environments where HCPs actually spend their time
Programmatic
Engage HCPs in "blue jean" vs. "white coat" moments across digital channels with deterministic precision
Online Video
Engage HCPs in "blue jean" vs. "white coat" moments with high-impact video beyond the point of care
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We activate your specific target lists at the NPI-level beyond the point-of-care. By leveraging partnerships with Multichannel Video Programming Distributors (MVPDs), we are able to match and efficiently engage your target HCPs directly within the TV environments where they already consume media.
Absolutely. OptimizeRx allows you to synchronize your NPI-targeted TV campaigns with patient Micro-Neighborhood® audiences. This aligns HCP and patient engagement across the full care journey, amplifying your reach and accelerating script impact.
We offer collaborative support for all campaigns. Our data team will partner directly with you to size your HCP audiences upfront, ensuring scale, adaptability, and precision before you activate across the media ecosystem.
We offer two primary activation paths. If you prefer a hands-on approach, our Self-Service option gives your MVPD direct access to audience connectors via an OptimizeRx onboarding partner. If you prefer a turnkey solution, our experienced Managed Service team will handle the setup, deployment, and optimization while providing you with timely performance reporting.
To ensure efficient delivery and maintain privacy standards through our MVPD partners, we typically recommend a minimum target audience of 30,000 households. Because Addressable TV is delivered at the household level, it is important to note that while we target the specific home of the NPI-level professional, the ad may be viewed by other members of the household. For this reason, we recommend utilizing HCP-targeted ATV as a high-impact awareness and reinforcement strategy. It is most effective when used to keep your brand top-of-mind for the prescriber within their home environment, complementing your more clinical, point-of-care digital engagements.