Programmatic Display Messaging for DTC
Safely Engage Patients Across Digital Channels with More Precision
Optimized For Outcomes
OptimizeRx brings precision and performance to DTC programmatic marketing. Using deterministic healthcare data, we help brands reach high-value patient audiences with relevant, compliant messaging across digital channels.
By synchronizing programmatic activation with broader omnichannel strategies—including HCP engagement—we ensure every impression works harder, driving more meaningful engagement and measurable impact on patient behavior.
Activation & Capabilities
Hyperlocal Precision
Proprietary consumer audiences identify patient clusters through signals for diagnoses, treatments, coverage, and consumer attributes, ensuring specificity without sacrificing privacy.
Deterministic Targeting
Unlike modeled approaches, OptimizeRx delivers direct, verified, deterministic targeting for unmatched accuracy.
Proven Compliance
All targeting is built on de-identified claims data and explicitly excludes individuals under 18, ensuring strict HIPAA and state-level compliance. Expert determination is conducted annually to ensure data and associated processes cannot result in patient re-identification.
Channel-Agnostic Activation
Reach your audience across a robust digital ecosystem, including Display, OOH, Online Video, Audio, Social, and Connected TV (CTV).
Flexible Service Options
Managed Service
OptimizeRx experts oversee the setup, deployment, and ongoing optimization of your campaign to ensure maximum effectiveness, complete with timely performance reporting.
Self-Service
Get direct access to OptimizeRx audiences through your destination of choice for hands-on, direct activation, giving your team full control.
Collaborative Support
Partner directly with our data team to size your patient audiences and ensure scale, adaptability, and precision across media ecosystems.
Make it Dynamic
Static Micro-Neighborhood® audiences provide reliable, proven targeting at the hyperlocal level. Our AI-driven predictive technology builds on this foundation by refreshing audiences monthly by prioritizing patient areas most likely to see a physician for even greater precision and commercial impact.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
Linear
Combine the unmatched scale of traditional TV with the precision of digital targeting
Audio
Reach highly engaged patients across screen-free, high-attention moments including digital audio (music, podcasts) and broadcast radio.
Leverage high-quality, opt-in audiences for email, curated with clinical precision
Direct Mail
OptimizeRx gives brands access to a non-digital deployment option to engage high-quality consumer audiences
OOH
Unlock high-impact visual advertising across a wide variety of formats and locations
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We utilize our patented Micro-Neighborhood® Technology (MNT), which is built from the ground up to be privacy-safe. Instead of using cookies or individual tracking, MNT identifies hyperlocal patient clusters at the zip-9 level using de-identified claims data. All targeting explicitly excludes individuals under 18, ensuring strict HIPAA and state-level compliance.
No. Unlike broad modeled approaches, OptimizeRx delivers direct, verified, deterministic targeting. Our proprietary MNT audiences are built using actual clinical signals—such as diagnoses, treatments, and coverage—ensuring you reach verified patient clusters with unmatched clinical accuracy.
OptimizeRx audiences are channel-agnostic. You can reach your target patients across a robust digital ecosystem that includes Display, Online Video (OLV), Audio, Social, , and Connected TV (CTV).
Not unless you want to. We offer flexible service lines to match your capabilities. You can choose our Self-Service option to access audiences directly through your DSP of choice or via AWS S3. Alternatively, our Managed Service team can handle the setup, deployment, and ongoing optimization of your campaign while providing timely performance reporting.