Healthcare practitioner marketing
Marketing to humans who just so happen to be clinicians.
From blue-jean moments to white-coat moments, we help your brand resonate within clinical workflows.
When you start with patient outcomes, everything else gets easier.
Our HCP marketing solutions bring patient-first insight and unmatched point-of-care access, driving results while making execution feel effortless.
With us, you can...
Build precise audiences
Using deterministic data, we connect brands and clinicians to patients nearing brand eligibility.
Reach unseen NPIs
Rather than saturating key prescribers, we bring clinically relevant NPIs out of the shadows.
Prove brand impact
We tie HCP exposure to measurable impact, so performance stands up to scrutiny from stakeholders.
Maximize media effectiveness
Personalize creative to local preferences for more engaging and resonant brand experiences.
Do omnichannel right
We break down silos and coordinate HCP engagement so every channel works together.
Drive patient conversion
Layer together the timely, clinical, and practical information that helps people start and stay on therapy.
Drive brand relevance from scroll to script.
Clinicians don’t need more marketing, but they trust helpful information they can act on. With us, that kind of presence is repeatable.
Addressable TV
Our Addressable TV (ATV) solution helps life science brands connect with healthcare providers beyond the clinical setting—reaching them right in their homes with personalized TV ads. By activating National Provider Identifier (NPI)-level target lists outside the point-of-care environment, brands can engage key prescribers where they’re already watching and consuming media. The result is precise targeting combined with the scale and impact of TV.
Amplify your reach and accelerate script impact by delivering personalized, compliant, and high-impact TV advertising to your target NPIs. Connecting with HCPs via ATV allows for scalable, measurable TV campaigns that are grounded in medical evidence rather than broad proxies.
Audio
Digital Audio with OptimizeRx empowers life science brands to precisely engage healthcare professionals (HCPs) in “blue jean” vs. “white coat” moments across digital audio channels, including streaming music, podcasts, and digital radio. By enabling direct HCP targeting at the National Provider Identifier (NPI) level, this proven methodology gives brands deterministic, compliant access to over 2 million verified providers. Reach your target prescribers in screen-free environments, reinforcing your clinical message whether they are commuting, working out, walking the dog, or simply relaxing.
Maximize your clinical and commercial impact by connecting with prescribers during screen-free, high-attention moments. OptimizeRx activates precision NPI-level audiences to reinforce clinical education when providers are highly receptive and most likely to act.
Connected TV/OTT
Connected TV (CTV/OTT) with OptimizeRx empowers life science brands to precisely engage healthcare professionals (HCPs) in “white coat” vs. “blue jean” moments on TV. By enabling direct HCP targeting at the National Provider Identifier (NPI) level, this proven methodology gives brands deterministic, compliant access to over 2 million verified providers. Reach your target prescribers in a premium, high-attention environment while they stream television off-the-clock.
Maximize your clinical and commercial impact by connecting with prescribers through compelling video formats in blue jean moments. OptimizeRx activates precision NPI-level audiences to reach providers when they are highly receptive and may be more apt to absorb complex clinical messaging.
EHR
Electronic Health Record (EHR) Messaging with OptimizeRx delivers brand content directly into the clinical workflows of over 800K prescribers across 400+ EHR platforms exclusive to OptimizeRx. By placing messages throughout the workflow—from the patient chart to the prescribing screens—EHR Messaging ensures your brand gains unmatched visibility, integrity, and impact at the critical care moments where prescribing decisions are actually made.
Position your brand exactly where decisions happen—beyond the login screen and within the prescriber’s EHR workflow. By integrating directly into the chart and prescribing process, we reduce impression waste and drive a measurable script lift averaging 15–20%, resulting in better engagement and stronger patient outcomes.
Financial Messaging
Financial Messaging from OptimizeRx delivers targeted, brand-specific copay cost and coverage support directly into the prescribing workflows of 800K+ prescribers at the exact moment HCPs make treatment decisions. By ensuring affordability is accessible within the prescribing process and at the pharmacy, this turnkey solution reduces abandonment, improves first-fill rates, and drives measurable script lift for eligible patients.
Increase the propensity that an HCP will prescribe by removing cost barriers with affordability support options available directly during the prescribing decision. This proactively reduces barriers to treatment and improves patient access.
Health System Targeting
Health System Targeting (HST) fills the critical gap between point of care messaging and broad programmatic advertising by engaging prescribers and extended care teams during "white coat" moments in their health system.
Supplement your HCP media strategy by capturing the attention of both prescribers and key institutional decision-makers throughout the full clinical day, driving critical awareness and education when it matters most.
Online Video
Online Video (OLV) with OptimizeRx empowers life science brands to precisely engage healthcare professionals (HCPs) in blue jean moments across digital channels using rich, educational video content. By enabling direct HCP targeting at the National Provider Identifier (NPI) level, this proven methodology gives brands deterministic, compliant access to over 2 million verified providers.
Maximize your clinical and commercial impact by connecting with prescribers through compelling video formats. OptimizeRx activates precision NPI-level audiences to reach providers when they are most likely to act.
Pharmacy Alerts
By surfacing brand-specific pharmacy networks at the exact moment of pharmacy selection, Pharmacy Alerts guide HCPs to dispense locations that can actually fill the prescription. This targeted intervention reduces abandonment, overcomes access barriers, and ensures patients receive their therapy without delay, resulting in a seamless prescribing experience that drives higher fulfillment rates and measurable script lift.
Remove access barriers, improve fulfillment, and ensure patients get on therapy faster by making your brand’s pharmacy access visible exactly at the point of prescribing.
Programmatic Messaging
By enabling direct HCP targeting at the National Provider Identifier (NPI)-level, this proven methodology gives brands deterministic, compliant access to over 2 million verified providers. We ensure your campaigns reach the hardest-to-find, highest-priority prescribers beyond the point of care.
Maximize your clinical and commercial impact. OptimizeRx activates precision NPI-level audiences that are refreshed monthly, optimized to predict prescribing windows and reach providers when they are most likely to act.
Physician Refill Alerts
By identifying patients with a National Drug Code (NDC) present in their chart within the last 12 months who are due for a refill, pharmacy alerts prompt prescribers at the exact moment of decision-making. This seamless intervention improves adherence, reduces therapy gaps, and ensures continuity of care while reinforcing your brand's presence at critical clinical moments.
Keep patients on therapy by prompting physicians with timely, targeted refill reminders—improving adherence, continuity of care, and brand performance.
Social
Connect with more than 2 million verified prescribers directly in their social feeds, creating a powerful, privacy-safe channel to reinforce your brand message, strengthen engagement, and deliver measurable impact through National Provider Identifier (NPI)-level targeting and reporting.
Reinforce your brand message, strengthen engagement, and deliver measurable commercial impact by reaching key prescribers where they already consume digital content.
HCP Resources
Blog
Why Point of Care Matters in Omnichannel HCP Marketing
Learn how point of care channels like the EHR strengthen omnichannel HCP marketing by converting brand awareness to prescriber action.
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Whitepaper
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Your complete guide to optimizing HCP marketing with physician-level data
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Webinar
Everywhere That Matters: Rethinking Omnichannel Strategy in Pharma
Omnichannel is the buzzword—but precision should be the real goal of pharma marketing strategies.
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Make every dollar count by reaching eligible patients wherever they are.
Agencies
Your trusted partner for driving innovation and better performance for your clients.
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Life Sciences
From self-service audiences to synchronized patient-centric marketing — we deliver impact.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Partners
We partner with industry leading organizations.
Results that speak for themselves.
From rare disease to mass markets, our clients move faster, waste less, and turn coordinated marketing into measurable script lift.
Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend
Learn how data-driven decision making in pharma delivered a 10:1 ROI on TV ad spend through precise targeting and omnichannel engagement.
The ad ranked in the top 25% for impressions per new prescriptions (NRx) generated.
Return on Advertising Spend (ROAS) Digital Display
Audience segments ranked in the top one-third for impressions per NRx generated.
AI-Powered EHR Messaging Drives Significant Referrals for Rare Disease Treatment Referral
Discover how AI in HCP engagement improved rare disease referrals by delivering timely, EHR-based education to pediatricians and specialists.
Higher Overall Referral Rate in the test group compared to the control group.
Increase in Pediatric Endocrinology Referrals in the test group versus the control group.
Increase in Pediatric Genetics Referrals in the test group
Improving Audience Quality for CTV with Clinical Connected Datasets
See how OptimizeRx drove ROI in pharma CTV advertising by using clinical data and Micro-Neighborhood® targeting to improve audience quality.
OptimizeRx targeting had the best performance of all partners in both audience quality and cost per diagnosed patient
Our Micro-Neighborhood® targeting platform produced higher audience quality than the national benchmark
Higher audience quality rate than the next performing partner
Healthcare marketing is evolving.
Ready for more than just a data vendor?
Explore our other marketing capabilities
Synchronized marketing
Bring HCP and DTC together, on your terms.
DTC marketing
Marketing to humans who are ready for your brand
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
HCP pharma marketing solutions are strategies, methodologies, and technologies that help pharmaceutical brands engage healthcare providers with relevant, compliant messaging. OptimizeRx delivers data-driven, activation-ready audiences across EHRs, point-of-care settings, and digital channels, helping brands drive measurable outcomes like impressions, new prescribers (NRx) and total script lift (TRx).
You can ensure your messaging reaches the right healthcare professional at the right time by using OptimizeRx’s data-driven, activation-ready platform, which delivers targeted, compliant campaigns across physicians, nurse practitioners, physician assistants, and pharmacists. By integrating with EHRs and omnichannel digital channels, OptimizeRx connects pharma brands with prescribers during key decision-making moments like impressions, new prescribers (NRx) and driving total script lift (TRx).
The most effective way to reach healthcare providers is inside their clinical workflow—at the moment they are evaluating treatment options for a patient. Clinicians operate in fast-moving environments where relevance and timing matter more than volume. OptimizeRx helps deliver marketing and messaging that appears within the tools HCPs already use—such as the EHR and point-of-care platforms—ensures brand messaging is visible when treatment decisions are actively being made.This approach allows brands to deliver contextual information like clinical data, affordability support, and patient access resources precisely when it can influence care decisions and support better outcomes.The strongest strategies also extend beyond a single channel. By combining point-of-care engagement with coordinated digital channels like programmatic, social, and video, brands can build awareness earlier in the journey and reinforce their message at the moment of prescribing.When messaging is timely, relevant, and embedded within real clinical workflows, it becomes more useful to clinicians—and more impactful for brands.
You can identify physicians treating patients eligible for your brand by using OptimizeRx’s data-driven, activation-ready audiences, which leverages RWD including healthcare claims, pharmacy claims, and consumer attributes and social determinants of health (SDOH) data to pinpoint the right prescribers. The platform enables pharma marketers to deliver highly relevant messaging campaigns to physicians, nurse practitioners, physician assistants, and pharmacists at key moments in the care workflow boosting impressions, new prescribers (NRx) and driving total script lift (TRx).