Executive Interview: Patient Centricity in the AI Age

OptimizeRx’s Doug Besch sat down with Fierce Pharma’s Rebecca Willumson to discuss how and why pharma marketers are shifting to AI-driven, patient-centric omnichannel strategies. From the expanding definition of “point of care” to the synchronization of HCP and DTC touchpoints, their conversation explores how marketers can reach patients and providers where they are, for campaigns that are more relevant, timely, and impactful.