Digital Audio for HCPs
Reach Key Prescribers on Streaming Music, Podcasts, and More
Optimized For Outcomes
Digital Audio gives brands a way to stay connected to HCPs in moments when screens may not be part of the experience. Through streaming music, podcasts, and digital radio, OptimizeRx helps life science brands reach verified providers across the everyday environments where they are listening, commuting, exercising, or taking a break.
By enabling compliant NPI-level targeting across over 2 million verified HCPs, Digital Audio extends campaign reach without relying on broad audience proxies. It gives brands a flexible channel for reinforcing key messages, maintaining presence between higher-intent touchpoints, and engaging prescribers as they move through their day.
Activation & Capabilities
NPI-Level Precision
Target HCPs directly at the NPI level beyond the point of care, amplifying your reach and ensuring a unified brand presence
Screen-Free Connection
Deliver educational clinical messaging in a highly engaging, non-skippable CTV environment where your message has room to land and resonate.
Deterministic Targeting
OptimizeRx delivers direct, verified, deterministic targeting of HCPs for unmatched accuracy, moving beyond broad professional guesswork.
Aligned Engagement
Activate your NPI target lists alongside our Micro-Neighborhood® Technology (MNT) patient audiences to align HCP and patient engagement across the full care journey.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
POC/EHR
OptimizeRx delivers brand content directly into the clinical workflow OptimizeRx delivers brand content directly into the clinical workflow
Health System Targeting
Extend your HCP reach beyond "in-workflow" electronic health record (EHR) screens with an institutional surround-sound approach
CopayCue
OptimizeRx delivers targeted, brand-specific copay cost and coverage directly into the prescribing workflow
Refill Alerts
Surface Timely, Brand-Specific refill reminders directly within the EHR workflow
Social
Extend your brand's reach into the daily digital environments where HCPs actually spend their time
Programmatic
Engage HCPs in "blue jean" vs. "white coat" moments across digital channels with deterministic precision
Online Video
Engage HCPs in "blue jean" vs. "white coat" moments with high-impact video beyond the point of care
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We provide deterministic targeting directly at the National Provider Identifier (NPI) level. This provides verified access to over 2 million U.S. providers, ensuring your audio reaches the exact prescribers on your target list while they are consuming digital media beyond the point of care.
Audio connects with providers during screen-free, "blue jean" vs. “white coat” moments. Whether they are commuting or exercising, audio provides a high-attention environment where your message has room to land and resonate without competing with visual clutter.
Absolutely. OptimizeRx makes it easy to activate your NPI target lists alongside our patient Micro-Neighborhood® Technology (MNT) audiences. This synchronizes your audio messaging across both sides of the care conversation, creating a unified surround-sound brand presence.
By subscribing to our Dynamic Audience Activation Platform (DAAP), we can make your audio campaigns predictive. DAAP refreshes your NPI-level audiences regularly using AI predictions, prioritizing the specific prescribers who are currently in key prescribing windows and most likely to see brand-eligible patients