Audio for DTC
Engage Patients During Screen-Free, High-Attention Moments
Optimized For Outcomes
Audio advertising for life sciences brands provides a way to reach patients during high-attention moments when screens are not always part of the experience. Across streaming music, podcasts, digital audio, and broadcast radio, OptimizeRx activates campaigns using deterministic, privacy-safe Micro-Neighborhood® audiences built to reach hyperlocal patient clusters with clinical and geographic specificity at the zip-9 level.
Because audio fits naturally into commuting, exercising, household tasks, and downtime, it can reinforce brand education without requiring visual attention. This makes it a valuable channel for extending message frequency, strengthening recall, and supporting treatment consideration in moments when patients may be especially receptive.
Activation & Capabilities
Screen-Free Engagement
Utilize streaming audio and podcast placement to effectively connect with the right audiences during high-attention moments when they are away from their screens.
Hyperlocal Precision
Deterministic MNT audiences identify patient clusters through signals for diagnoses, treatments, coverage, and consumer attributes, ensuring specificity without ever sacrificing privacy or Audience Quality.
Deterministic Targeting
Unlike broad lookalike modeling, OptimizeRx delivers direct, verified, deterministic targeting for unmatched accuracy.
Proven Compliance
All targeting is built on de-identified claims data and explicitly excludes individuals under 18, ensuring strict HIPAA and MHMD state-level compliance across all 50 states.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
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The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
Audio reaches relevant patients during high-attention moments when screens are off. Whether they are commuting, working out, or running errands, audio reinforces your educational messages in an intimate, engaging format that helps move patients toward real brand consideration.
We use our patented Micro-Neighborhood® Technology (MNT), which identifies hyperlocal patient clusters at the zip-9 level. Because it relies on de-identified claims data and explicitly excludes individuals under 18, it ensures your campaigns are strictly HIPAA and state-level compliant.
No, we offer flexible service lines to fit your preferred workflow. You can choose our Self-Service option to access our Micro-Neighborhood audiences directly through your preferred DSP or via AWS S3, giving your team full control over the media buy and audio execution.
Yes. While we offer highly reliable point in time Micro-Neighborhood audiences, you can subscribe to dynamic targeting to refresh your audiences monthly using AI-powered predictions to prioritize the specific neighborhoods where patients are most likely to seek care soon.