Audio for DTC
Reach Highly Engaged Patients Across Screen-Free, High-Attention Moments Including Digital Audio (Music, Podcasts) and Broadcast Radio.
Optimized For Outcomes
Audio with OptimizeRx allows life science brands to connect with patients while they are listening to podcasts, streaming music, or tuning into broadcast radio. Powered by our patented Micro-Neighborhood® Technology (MNT), audio campaigns reach hyperlocal patient clusters with clinical and geographic specificity at the zip-9 level. This ensures your brand message resonates during daily routines when screens are off, providing a privacy-safe, HIPAA-compliant way to reinforce brand awareness and education.
Capture patient attention during screen-free moments. We ensure your brand message connects with patient populations when they are highly engaged and actively listening, reinforcing messages that resonate and stick to accelerate treatment initiation.
Activation & Capabilities
Screen-Free Engagement
Utilize streaming audio and podcast placement to effectively connect with the right audiences during high-attention moments when they are away from their screens.
Hyperlocal Precision
Deterministic MNT audiences identify patient clusters through signals for diagnoses, treatments, coverage, and consumer attributes, ensuring specificity without ever sacrificing privacy or Audience Quality.
Deterministic Targeting
Unlike broad lookalike modeling, OptimizeRx delivers direct, verified, deterministic targeting for unmatched accuracy.
Proven Compliance
All targeting is built on de-identified claims data and explicitly excludes individuals under 18, ensuring strict HIPAA and MHMD state-level compliance across all 50 states.
Flexible Service Options
Managed Service
OptimizeRx experts oversee the setup, deployment, and ongoing optimization of your audio campaign to ensure maximum effectiveness, complete with timely performance reporting
Self-Service
Get direct access to OptimizeRx audiences through your destination of choice for hands-on, direct activation of your audio assets, giving your team full control.
Make it Dynamic
Static Micro-Neighborhood® audiences provide reliable, proven targeting at the hyperlocal level. Our predictive AI-driven technology builds on this foundation by regularly refreshing audiences with AI-powered predictions, prioritizing patient areas most likely to see a physician for even greater precision and commercial impact.
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The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
Audio reaches relevant patients during high-attention moments when screens are off. Whether they are commuting, working out, or running errands, audio reinforces your educational messages in an intimate, engaging format that helps move patients toward real brand consideration.
We use our patented Micro-Neighborhood® Technology (MNT), which identifies hyperlocal patient clusters at the zip-9 level. Because it relies on de-identified claims data and explicitly excludes individuals under 18, it ensures your campaigns are strictly HIPAA and state-level compliant.
No, we offer flexible service lines to fit your preferred workflow. You can choose our Self-Service option to access our Micro-Neighborhood audiences directly through your preferred DSP or via AWS S3, giving your team full control over the media buy and audio execution.
Yes. While we offer highly reliable point in time Micro-Neighborhood audiences, you can subscribe to dynamic targeting to refresh your audiences monthly using AI-powered predictions to prioritize the specific neighborhoods where patients are most likely to seek care soon.