Powering the marketer’s ability to pinpoint opportunity and drive brand adoption.

Think of them as a two-part, full-funnel system for healthcare marketing. MNT defines the precise patient audience by building deterministic, HIPAA-compliant audiences based on clinical and behavioral data. Once the audience is defined, DAAP acts as the predictive AI engine that determines when those patients and their providers are actually ready to act, coordinating your campaign activation across the right channels at the right time.

MNT is built from the ground up to be HIPAA-compliant. Instead of tracking individuals, it connects de-identified medical claims and behavioral data to group audiences into hyper-local populations—or "micro-neighborhoods". This allows you to target real, place-based communities with a high concentration of eligible patients without ever using personally identifiable information or individual profiling.

No. Our technology allows you to see "de-identified patients, not profiles". MNT uses deterministic clinical data to build your audiences, meaning you are reaching actual, brand-eligible patient populations rather than relying on guesswork or broad lookalike models. This precise approach ensures your campaigns feel relevant and reduces wasted media spend.

DAAP continuously analyzes real-world readiness signals—including de-identified patient data, NPIs, EHR activity, and engagement patterns—to catch the exact moment someone becomes brand-eligible. Because the audience updates in real-time based on where patients and providers are in the care journey, DAAP can pinpoint the most effective channel to reach them, whether that is inside the EHR, through ePrescribing, or across specific digital channels.

Yes. While our technology is uniquely designed to power fully Synchronized marketing—moving patients and providers in sync around the same prescribing moment—it is completely flexible. We can use MNT and DAAP to run highly effective, standalone DTC campaigns or HCP campaigns, allowing you to activate the right channels based on your current organizational reality.

Yes, OptimizeRx offers privacy‑safe, HIPAA‑compliant audience targeting solutions for pharma marketers that include Micro‑Neighborhood® Technology (MNT). MNT uses patented, privacy‑safe clinical and consumer data to create hyper‑local, brand‑eligible patient segments at ZIP+9 granularity, enabling pharma marketers to reach relevant patients and their providers with precision while adhering to privacy regulations and driving better campaign performance.

Yes, OptimizeRx enables pharma brands to target brand-eligible patients when they are most likely to be receptive to therapy. Using Micro-Neighborhood® Technology (MNT), and real-time clinical insights, OptimizeRx delivers activation-ready consumer audiences aligned to key decision points in their care journey, helping brands drive measurable outcomes like impressions, new prescribers (NRx) and total script lift (TRx).

OptimizeRx identifies when HCPs are seeing patients eligible for your therapy and delivers clinically specific, activation-ready messages during key care windows across EHRs, clinical workflows, and digital channels, ensuring your brand reaches physicians, nurse practitioners, physician assistants, and pharmacists at the moments that matter most for prescribing decisions. This approach drives script lift, new prescribers, and patient reach.

The most effective way to reach potential patients is to start with data-driven audience identification and activate those audiences across the media channels they already use. OptimizeRx builds patient audiences using healthcare-informed signals—including claims insights and micro-neighborhood data—to target individuals who may be approaching brand eligibility based on condition, treatment patterns, or physician relationships. These audiences can then be activated across programmatic, connected TV, social, audio, and other digital and real-world media channels, allowing brands to reach the right patients with greater precision while reducing wasted impressions. By connecting clinically informed audience insights with omnichannel media activation, OptimizeRx helps brands deliver more relevant messaging where patients naturally engage with media throughout their day.