Connected TV/OTT for HCPs
Engage Prescribers with High-Impact Video Beyond the Point of Care
Optimized For Outcomes
Connected TV (CTV/OTT) with OptimizeRx empowers life science brands to precisely engage healthcare professionals (HCPs) in “white coat” vs. “blue jean” moments on TV. By enabling direct HCP targeting at the National Provider Identifier (NPI) level, this proven methodology gives brands deterministic, compliant access to over 2 million verified providers. Reach your target prescribers in a premium, high-attention environment while they stream television off-the-clock.
Maximize your clinical and commercial impact by connecting with prescribers through compelling video formats in blue jean moments. OptimizeRx activates precision NPI-level audiences to reach providers when they are highly receptive and may be more apt to absorb complex clinical messaging.
Activation & Capabilities
NPI-Level Precision
Target HCPs directly at the NPI level beyond the point of care, amplifying your reach and ensuring a unified brand presence.
Premium Environment
Deliver educational clinical messaging in a highly engaging, non-skippable CTV environment where your message has room to land and resonate.
Deterministic Targeting
OptimizeRx delivers direct, verified, deterministic targeting of HCPs for unmatched accuracy, moving beyond broad professional guesswork.
Aligned Engagement
Activate your NPI target lists alongside our Micro-Neighborhood® Technology (MNT) patient audiences to align HCP and patient engagement across the full care journey.
Flexible Service Options
Managed Service
OptimizeRx experts can oversee the setup, deployment, and ongoing optimization of your CTV campaign, providing timely performance reporting so your team can focus on overarching strategy.
Self-Service
Access OptimizeRx HCP audiences directly through your destination of choice for hands-on, direct activation, giving your team full control.
Clear, Measurable Outcomes
Managed service activation comes with transparent PLD reporting with insights by National Provider Identifier (NPI), for precise optimization proof of ROI.
Make it Dynamic
While static audiences provide reliable targeting, our predictive AI-driven technology builds on this foundation by refreshing NPI-level audiences with AI-powered predictions. This prioritizes the specific prescribers most likely to be seeing eligible patients, enabling smarter programmatic activation that maximizes your script impact.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
POC/EHR
OptimizeRx delivers brand content directly into the clinical workflow OptimizeRx delivers brand content directly into the clinical workflow
Health System Targeting
Extend your HCP reach beyond "in-workflow" electronic health record (EHR) screens with an institutional surround-sound approach
Financial Messaging
OptimizeRx delivers targeted, brand-specific copay cost and coverage directly into the prescribing workflow
Refill Alerts
Surface Timely, Brand-Specific refill reminders directly within the EHR workflow
Social
Extend your brand's reach into the daily digital environments where HCPs actually spend their time
Programmatic
Engage HCPs in "blue jean" vs. "white coat" moments across digital channels with deterministic precision
Online Video
Engage HCPs in "blue jean" vs. "white coat" moments with high-impact video beyond the point of care
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We provide deterministic targeting directly at the National Provider Identifier (NPI) level. This provides verified access to over 2 million U.S. providers, ensuring your CTV ads reach the exact prescribers on your target list while they are consuming digital media beyond the point of care.
CTV connects with providers during their off-the-clock, "blue jean" moments in a premium, non-skippable format. This provides a high-attention environment where your complex clinical messages have the time and space to land without competing with visual clutter.
Absolutely. OptimizeRx makes it easy to activate your NPI target lists alongside our patient Micro-Neighborhood® Technology (MNT) audiences. This synchronizes your video messaging across both sides of the care conversation, creating a unified, surround-sound brand presence.
If you utilize our Managed Service execution, we provide transparent, detailed Physician-Level Data (PLD) reporting. This allows you to see exactly which targeted NPIs are being exposed to your CTV content, enabling precise optimization and clear ROI tracking.