Connected TV/OTT for HCPs
Compliant NPI-level Targeting in Premium Streaming Environments
Optimized For Outcomes
Connected TV helps life science brands reach HCPs with high-impact video outside the point-of-care environment. OptimizeRx enables compliant NPI-level targeting across premium streaming environments, allowing brands to connect with verified providers during “blue jean” moments when they may have more time and attention to engage with brand messaging.
With access to more than 2 million verified providers, CTV creates an opportunity to extend clinical education beyond the workflow and into a more immersive viewing experience. By combining precise HCP targeting with the storytelling power of video, brands can build awareness, support message retention, and reach priority prescribers in a high-attention channel.
Activation & Capabilities
NPI-Level Precision
Target HCPs directly at the NPI level beyond the point of care, amplifying your reach and ensuring a unified brand presence.
Premium Environment
Deliver educational clinical messaging in a highly engaging, non-skippable CTV environment where your message has room to land and resonate.
Deterministic Targeting
OptimizeRx delivers direct, verified, deterministic targeting of HCPs for unmatched accuracy, moving beyond broad professional guesswork.
Aligned Engagement
Activate your NPI target lists alongside our Micro-Neighborhood® Technology (MNT) patient audiences to align HCP and patient engagement across the full care journey.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
POC/EHR
OptimizeRx delivers brand content directly into the clinical workflow OptimizeRx delivers brand content directly into the clinical workflow
Health System Targeting
Extend your HCP reach beyond "in-workflow" electronic health record (EHR) screens with an institutional surround-sound approach
CopayCue
OptimizeRx delivers targeted, brand-specific copay cost and coverage directly into the prescribing workflow
Refill Alerts
Surface Timely, Brand-Specific refill reminders directly within the EHR workflow
Social
Extend your brand's reach into the daily digital environments where HCPs actually spend their time
Programmatic
Engage HCPs in "blue jean" vs. "white coat" moments across digital channels with deterministic precision
Online Video
Engage HCPs in "blue jean" vs. "white coat" moments with high-impact video beyond the point of care
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We provide deterministic targeting directly at the National Provider Identifier (NPI) level. This provides verified access to over 2 million U.S. providers, ensuring your CTV ads reach the exact prescribers on your target list while they are consuming digital media beyond the point of care.
CTV connects with providers during their off-the-clock, "blue jean" moments in a premium, non-skippable format. This provides a high-attention environment where your complex clinical messages have the time and space to land without competing with visual clutter.
Absolutely. OptimizeRx makes it easy to activate your NPI target lists alongside our patient Micro-Neighborhood® Technology (MNT) audiences. This synchronizes your video messaging across both sides of the care conversation, creating a unified, surround-sound brand presence.
If you utilize our Managed Service execution, we provide transparent, detailed Physician-Level Data (PLD) reporting. This allows you to see exactly which targeted NPIs are being exposed to your CTV content, enabling precise optimization and clear ROI tracking.