CopayCue™
Activate copay support at the moment of prescribing intent.
Tackle the Final Barrier to Conversion: Patient Affordability
Brands invest heavily to drive HCP awareness and prescribing action—but conversion can stall when affordability support isn’t available at the point of prescribe.
CopayCue™ helps pharma marketers convert high-intent prescribing moments into measurable brand engagement. Powered by verified, real-time signals from OptimizeRx’s network of 400+ EHR partners and 900K+ HCPs, it delivers your brand’s savings offer directly within the e-prescribing workflow—precisely when HCPs are searching for patient affordability information.
By ensuring copay information is accessible within the prescribing process and at the pharmacy, this turnkey solution increases brand conversion and drives measurable script lift for eligible patients.
Activation & Capabilities
Activated at Peak Prescribing Intent
Copay information is delivered where and when HCPs search for your brand, based on real-time EHR signals.
Proven Script Impact
Brands see 4-5% higher brand conversion when CopayCue is added to EHR banner messaging.
Seamless Workflow Integration
Copay or savings offer is highlighted directly on the prescribing screen and automatically delivered with the script to the pharmacy.
Unique Data and Intent Insights
Get real-time visibility into brand search traffic, unique NPIs, and search frequency across the OptimizeRx network.
Flexible Service Options
Managed Service
OptimizeRx experts oversee the setup, deployment, and ongoing optimization of your campaign to ensure maximum effectiveness.
Turnkey Launch
Setup is fast and straightforward, requiring only your copay PDF (1–2 sheets) and NDCs with dosage details, along with applicable BIN, PCN, and Group numbers.
Clear, Measurable Outcomes
Transparent Physician-Level Data (PLD) reporting delivers insights down to the specific National Provider Identifier (NPI), enabling precise campaign optimization and proving your ROI.
Banner Message Bundling
Combine CopayCue with EHR Messaging for a more comprehensive, in-workflow brand presence that supports both awareness and conversion.
Add-On | Dispense as Written (DAW)
Ensure patients receive your brand exactly as prescribed by prompting HCPs to mark DAW at the point of prescribing.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
POC/EHR
OptimizeRx delivers brand content directly into the clinical workflow OptimizeRx delivers brand content directly into the clinical workflow
Health System Targeting
Extend your HCP reach beyond "in-workflow" electronic health record (EHR) screens with an institutional surround-sound approach
Refill Alerts
Surface Timely, Brand-Specific refill reminders directly within the EHR workflow
Social
Extend your brand's reach into the daily digital environments where HCPs actually spend their time
Programmatic
Engage HCPs in "blue jean" vs. "white coat" moments across digital channels with deterministic precision
Online Video
Engage HCPs in "blue jean" vs. "white coat" moments with high-impact video beyond the point of care
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
Standard EHR messaging builds awareness in the workflow. CopayCue activates at a later, higher-intent moment—when an HCP is prescribing and searching for copay support.
No, the solution also extends its impact to patients at the pharmacy. By appending the copay information directly to the electronic prescription, we ensure the pharmacist is aware of the available affordability support at the point of purchase. This helps reduce prescription abandonment and prevents generic switching.
CopayCue helps marketers capture demand at the point of conversion by delivering brand-specific savings offers inside the e-prescribing workflow.
The message is delivered seamlessly within the prescribing workflow, appearing as a graphic icon or short text that is appended directly to the electronic prescription. This ensures high visibility for your affordability support without disrupting the clinician's workflow.
Yes. We offer a Dispense as Written (DAW) add-on. This feature prompts healthcare providers to mark the prescription as DAW right at the point of prescribing, helping to ensure that patients receive your specific brand exactly as it was prescribed.