Programmatic Display Messaging for HCPs
Engage HCPs in "Blue Jean" vs. "White Coat" Moments Across Digital Channels with Deterministic Precision
Optimized For Outcomes
By enabling direct HCP targeting at the National Provider Identifier (NPI)-level, this proven methodology gives brands deterministic, compliant access to over 2 million verified providers. We ensure your campaigns reach the hardest-to-find, highest-priority prescribers beyond the point of care.
Maximize your clinical and commercial impact. OptimizeRx activates precision NPI-level audiences that are refreshed monthly, optimized to predict prescribing windows and reach providers when they are most likely to act.
Activation & Capabilities
NPI-Level Precision
Target HCPs directly at the NPI level beyond the point of care, amplifying your reach and ensuring a unified brand presence.
Deterministic Targeting
Move beyond modeled approaches and broad professional guesswork. OptimizeRx delivers direct, verified, deterministic targeting of HCPs for unmatched accuracy.
Aligned Engagement
Activate your NPI target lists alongside our patented Micro-Neighborhood® Technology (MNT) patient audiences to align HCP and patient engagement across the full care journey.
Channel-Agnostic Activation
Engage prescribers across a robust digital ecosystem, including Display, Online Video, Audio, Social, and Connected TV (CTV/OTT).
Flexible Service Options
Managed Service
OptimizeRx experts oversee the setup, deployment, and ongoing optimization of your campaign. With the exception of social, we provide timely performance reporting so your team can stay focused on overarching strategy.
Self-Service
Access OptimizeRx HCP audiences directly through your destination of choice for hands-on, direct activation, giving your team full control.
Collaborative Support
Partner with our data team to size your target HCP audiences and ensure scale, adaptability, and precision across media ecosystems.
Clear, Measurable Outcomes
Managed service activation comes with transparent PLD reporting with insights by National Provider Identifier (NPI), for precise optimization proof of ROI.
Make it Dynamic
While static audiences provide reliable targeting, our predictive AI-driven technology builds on this foundation by refreshing NPI-level audiences for ongoing performance. This prioritizes the specific prescribers most likely to be seeing eligible patients, allowing for smarter programmatic activation that maximizes your script impact.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
POC/EHR
OptimizeRx delivers brand content directly into the clinical workflow OptimizeRx delivers brand content directly into the clinical workflow
Health System Targeting
Extend your HCP reach beyond "in-workflow" electronic health record (EHR) screens with an institutional surround-sound approach
Financial Messaging
OptimizeRx delivers targeted, brand-specific copay cost and coverage directly into the prescribing workflow
Refill Alerts
Surface Timely, Brand-Specific refill reminders directly within the EHR workflow
Social
Extend your brand's reach into the daily digital environments where HCPs actually spend their time
Online Video
Engage HCPs in "blue jean" vs. "white coat" moments with high-impact video beyond the point of care
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We target HCPs directly at the National Provider Identifier (NPI) level. This provides deterministic, verified access to over 2 million U.S. providers, allowing you to move beyond broad professional guesswork or modeled approaches to reach the hardest-to-find, highest-priority prescribers.
While static NPI audiences provide reliable targeting, we make them dynamic using our AI-powered Dynamic Audience Activation Platform (DAAP). DAAP refreshes NPI-level audiences monthly, predicting prescribing windows to prioritize the specific prescribers who are most likely to be actively seeing brand-eligible patients.
Yes. OptimizeRx allows you to activate your NPI target lists alongside our patient Micro-Neighborhood® audiences. This aligns HCP and patient engagement across the full care journey, amplifying your reach and creating a unified brand presence.
You can engage prescribers when they are at/around their home or office, across a comprehensive digital ecosystem, including Display, Online Video (OLV), Audio, Social Media, and Connected TV (CTV).