Programmatic Display Messaging for HCPs
Target HCPs Across Digital Channels with Deterministic Precision
Optimized For Outcomes
Programmatic HCP advertising helps brands reach high-priority healthcare providers across digital channels with deterministic precision. OptimizeRx enables compliant NPI-level targeting across more than 2 million verified providers, helping campaigns connect with real, qualified HCPs beyond the point of care and reducing reliance on broad proxies or less reliable audience models.
Programmatic campaigns can also align to windows of greater prescribing relevance, with audiences refreshed regularly and informed by real-time, compliant healthcare signals. This gives brands a scalable way to maintain visibility, reinforce key messages, and engage prescribers across the digital environments they use every day.
Activation & Capabilities
NPI-Level Precision
Target HCPs directly at the NPI level beyond the point of care, amplifying your reach and ensuring a unified brand presence.
Deterministic Targeting
Move beyond modeled approaches and broad professional guesswork. OptimizeRx delivers direct, verified, deterministic targeting of HCPs for unmatched accuracy.
Aligned Engagement
Activate your NPI target lists alongside our patented Micro-Neighborhood® Technology (MNT) patient audiences to align HCP and patient engagement across the full care journey.
Channel-Agnostic Activation
Engage prescribers across a robust digital ecosystem, including Display, Online Video, Audio, Social, and Connected TV (CTV/OTT).
Healthcare marketing is evolving.
Ready for more than just a data vendor?
POC/EHR
OptimizeRx delivers brand content directly into the clinical workflow OptimizeRx delivers brand content directly into the clinical workflow
Health System Targeting
Extend your HCP reach beyond "in-workflow" electronic health record (EHR) screens with an institutional surround-sound approach
CopayCue
OptimizeRx delivers targeted, brand-specific copay cost and coverage directly into the prescribing workflow
Refill Alerts
Surface Timely, Brand-Specific refill reminders directly within the EHR workflow
Social
Extend your brand's reach into the daily digital environments where HCPs actually spend their time
Online Video
Engage HCPs in "blue jean" vs. "white coat" moments with high-impact video beyond the point of care
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We target HCPs directly at the National Provider Identifier (NPI) level. This provides deterministic, verified access to over 2 million U.S. providers, allowing you to move beyond broad professional guesswork or modeled approaches to reach the hardest-to-find, highest-priority prescribers.
While static NPI audiences provide reliable targeting, we make them dynamic using our AI-powered Dynamic Audience Activation Platform (DAAP). DAAP refreshes NPI-level audiences monthly, predicting prescribing windows to prioritize the specific prescribers who are most likely to be actively seeing brand-eligible patients.
Yes. OptimizeRx allows you to activate your NPI target lists alongside our patient Micro-Neighborhood® audiences. This aligns HCP and patient engagement across the full care journey, amplifying your reach and creating a unified brand presence.
You can engage prescribers when they are at/around their home or office, across a comprehensive digital ecosystem, including Display, Online Video (OLV), Audio, Social Media, and Connected TV (CTV).