Online Video for HCPs
Engage HCPs in “Blue Jean” vs. “White Coat” Moments with High-Impact Video Beyond the Point of Care
Optimized For Outcomes
Online Video (OLV) for HCP video advertising empowers life science brands to precisely engage healthcare professionals (HCPs) in blue jean moments across digital channels using rich, educational video content. By enabling direct HCP targeting at the National Provider Identifier (NPI) level, this proven methodology gives brands deterministic, compliant access to over 2 million verified providers.
Maximize your clinical and commercial impact by connecting with prescribers through compelling video formats.
Activation & Capabilities
NPI-Level Precision
Target HCPs directly at the NPI level beyond the point of care, amplifying your reach and ensuring a unified brand presence
Deterministic Targeting
OptimizeRx delivers direct, verified, deterministic targeting of HCPs for unmatched accuracy, moving beyond lookalike models.
Aligned Engagement
Activate your NPI target lists alongside our Micro-Neighborhood® Technology (MNT) patient audiences to align HCP and patient engagement across the full care journey.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
POC/EHR
OptimizeRx delivers brand content directly into the clinical workflow OptimizeRx delivers brand content directly into the clinical workflow
Health System Targeting
Extend your HCP reach beyond "in-workflow" electronic health record (EHR) screens with an institutional surround-sound approach
CopayCue
OptimizeRx delivers targeted, brand-specific copay cost and coverage directly into the prescribing workflow
Refill Alerts
Surface Timely, Brand-Specific refill reminders directly within the EHR workflow
Social
Extend your brand's reach into the daily digital environments where HCPs actually spend their time
Programmatic
Engage HCPs in "blue jean" vs. "white coat" moments across digital channels with deterministic precision
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We provide deterministic, 1:1 targeting directly at the National Provider Identifier (NPI) level. This moves beyond broad professional guesswork, ensuring your educational video content reaches the exact, verified prescribers on your target list while they are consuming digital media off-the-clock.
By subscribing to our Dynamic Audience Activation solution, we can make your video campaigns predictive. The solution refreshes your NPI-level audiences regularly using AI predictions, prioritizing the specific prescribers who are currently in key care windows and most likely to see brand-eligible patients.
If you utilize our Managed Service team, we provide transparent, detailed Physician-Level Data (PLD) reporting. This allows you to see exactly which targeted NPIs are being exposed to and engaging with your video content, enabling precise optimization and clear ROI tracking.
Absolutely. OptimizeRx makes it easy to activate your NPI target lists alongside our patient Micro-Neighborhood® audiences. This synchronizes your video messaging across both sides of the care conversation, creating a unified brand presence that accelerates treatment initiation.