Case Study

HCP Engagement Solutions Boost Med Affordability Awareness, 54% Script Lift

Client

EHR Co-pay

Key Results

Scripts boosted by 54%

The challenge

Challenge

A top 10 global healthcare company sought to support a diabetes brand facing a plateau in prescription growth. While initial uptake was strong, volume began to stabilize in a highly competitive market with multiple approved therapies. The brand team aimed to raise awareness of financial support programs to help more patients start and stay on treatment, but needed a more effective way to reach HCPs with this information.

EHR-Integrated Financial Support Program Drove the Brand's Prescription Lift and ROI

The solution

EHR Workflow Integration

Embedded co-pay and voucher information directly into the EHR at the point of prescribing. Enabled HCPs to send financial assistance details to the pharmacy along with the prescription and print a copy for patients.

Improved Cost Transparency

Made savings offers consistently visible when prescriptions were generated.

Encouraged patient-provider conversations about medication costs and available support options.

Streamlined Program Access

Automatically attached savings offers to prescriptions, simplifying the process for patients to receive financial assistance.

Targeted HCP Engagement

Leveraged a broad network of EHR partners to precisely target high-value healthcare providers most likely to benefit from the program.

The results

Results

OptimizeRx's EHR-Integrated Financial Support Program Drives Prescription Lift and ROI Program Duration: 6 months Impact: By integrating co-pay and voucher details into EHR workflows, improving cost transparency, and simplifying access to savings offers, OptimizeRx boosted therapy adherence and fostered meaningful patient-provider discussions about affordable care.

Key results

Average Script Lift per HCP: Increased prescription volume through targeted engagement.

54%

Incremental Prescriptions: Enhanced patient access to therapy via streamlined financial support.

6,800

ROI: Validated by a third-party source, demonstrating program efficiency and impact.

7:1

Results that speak for themselves.

From rare disease to mass markets, our clients move faster, waste less, and turn coordinated marketing into measurable script lift.

Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend

Learn how data-driven decision making in pharma delivered a 10:1 ROI on TV ad spend through precise targeting and omnichannel engagement.

The ad ranked in the top 25% for impressions per new prescriptions (NRx) generated.

25%

Return on Advertising Spend (ROAS) Digital Display

10:1

Audience segments ranked in the top one-third for impressions per NRx generated.

3/4

AI-Powered EHR Messaging Drives Significant Referrals for Rare Disease Treatment Referral

Discover how AI in HCP engagement improved rare disease referrals by delivering timely, EHR-based education to pediatricians and specialists.

Higher Overall Referral Rate in the test group compared to the control group.

23x

Increase in Pediatric Endocrinology Referrals in the test group versus the control group.

110x

Increase in Pediatric Genetics Referrals in the test group

~6x

Improving Audience Quality for CTV with Clinical Connected Datasets

See how OptimizeRx drove ROI in pharma CTV advertising by using clinical data and Micro-Neighborhood® targeting to improve audience quality.

OptimizeRx targeting had the best performance of all partners in both audience quality and cost per diagnosed patient

Our Micro-Neighborhood® targeting platform produced higher audience quality than the national benchmark

Higher audience quality rate than the next performing partner

60%

Healthcare marketing is evolving.

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