Agencies
Be the Agency Pharma Trusts
Activate precision campaigns across HCP and patient audiences with data-driven targeting, omnichannel activation, and measurable performance.
OptimizeRx equips agencies to seamlessly connect targeting, activation, and optimization—helping pharma brands reach the right audiences at the right moments, whether driving patient awareness, influencing HCP prescribing, or aligning both across the brand lifecycle.
Just a few ways we help marketing agencies.
Activate at the Moments that Matter
Most campaigns focus on who to reach. OptimizeRx adds the missing dimension: when to reach them—aligning HCP and patient engagement with key care windows and prescribing opportunities.
Maximize Impact, Minimize Waste
Dynamically activate and pause outreach based on where HCPs and patients are in their care journey—ensuring campaigns focus on in-market audiences while reducing wasted impressions and spend.
Grow Your Pharma Client Base
Bring differentiated capabilities to your clients with precision healthcare audiences, omnichannel activation, and measurable campaign impact that helps your agency stand out in competitive pitches—and earn more budget from existing brands.
How you can support your clients across the entire pharma commercial lifecycle
We build DTC for the space between symptoms and the appointment, where relevance matters most. That’s why our programmatic activation is guided by care-based signals, not inferred intent.
Pre Launch: Build the Foundation for a Breakthrough
Before a new therapy enters the market, precision is critical.
Pre-launch is about shaping perception, aligning stakeholders, and setting the stage for early adoption—where agencies play a key role in defining audience strategy and confidently bringing messaging to market.
OptimizeRx helps by identifying high-value HCP and patient audiences, informing omnichannel strategies, enabling compliant scientific communication, supporting early access and value messaging, and delivering insights to refine positioning and creative.
The result: brand teams enter launch with clear strategy, aligned messaging, and campaigns built to resonate.
Launch: Accelerate Awareness, Access, and Action
Launch is the most critical window for establishing brand trajectory, requiring agencies to drive awareness, activate campaigns quickly, and reduce prescribing barriers simultaneously.
OptimizeRx supports this by reaching priority HCPs at key decision points, coordinating campaigns across provider and patient audiences, delivering affordability and access messaging, aligning omnichannel engagement, and amplifying peer influence through targeted outreach.
The result: faster early adoption, reduced friction, and strong brand momentum from day one.
Growth: Expand Reach, Deepen Adoption, and Prove Value
As brands mature, agencies shift to sustaining growth through expanded reach, stronger adherence, and smarter investment.
OptimizeRx helps agencies:
- Expand reach with data-driven HCP targeting
- Improve adherence through patient engagement and affordability support
- Activate real-world evidence to reinforce value
- Optimize media mix with performance insights
- Support payer pull-through with targeted access messaging
Impact: Sustain script growth, strengthen brand loyalty, and maximize ROI.
LOE & Maturity: Protect Value and Maximize Equity
As brands approach LOE, agencies shift to protecting share, reinforcing value, and managing transition.
OptimizeRx helps agencies:
- Monitor market dynamics with clear performance insights
- Identify high-value prescriber and patient segments
- Sustain adherence through affordability and engagement
- Reinforce differentiation with clinically precise messaging
- Support lifecycle transitions with controlled, compliant communication
Impact: Protect brand equity, maintain performance, and maximize lifecycle value.
See it in action
Rare Disease Rx Growth
Patient-centric EHR strategies expanded reach and lifted prescriptions for a rare sleep therapy.
OptimizeRx used AI targeting to engage hypersomnia providers at key EHR moments, boosting prescriptions by 44% and growing the prescriber base.
Oncology Omnichannel Impact
AI powers omnichannel campaign performance to help an oral chemotherapy brand drive measurable NRx growth.
Targeted messaging reached oncologists across EHR and digital channels. The campaign delivered a 10.5% script lift and 7.4:1 ROI.
Healthcare marketing isn’t getting easier. That’s why we’re here.
Bring an NPI list, send an RFP, or just tell us your objective – we’ll help shape the next step.
Solution Resources
Blog
Why Point of Care Matters in Omnichannel HCP Marketing
Learn how point of care channels like the EHR strengthen omnichannel HCP marketing by converting brand awareness to prescriber action.
10
Whitepaper
Pharma TV Advertising – Myth Vs. Reality
For educational power and nationwide reach, no other channel compares to television. But pharma may be making unnecessary tradeoffs that limit campaign impact. This infographic explores the most common myths that hold marketers back—and the solutions at brands' fingertips.
10
Webinar
Everywhere That Matters: Rethinking Omnichannel Strategy in Pharma
Omnichannel is the buzzword—but precision should be the real goal of pharma marketing strategies.
10
Healthcare marketing is evolving.
Ready for more than just a data vendor?