Online Video for DTC
Use Video Creative to Educate Precise Audiences at the Right Time
Optimized For Outcomes
Online Video (OLV) with OptimizeRx leverages the storytelling power of sight, sound, and motion to help move patients from initial curiosity to real brand consideration. Powered by our patented Micro-Neighborhood® Technology (MNT), OLV campaigns reach hyperlocal patient clusters with clinical and geographic specificity at the zip-9 level. This ensures your video content reaches even the hardest-to-find, brand-eligible audiences across the digital ecosystem in a privacy-safe, HIPAA-compliant manner.
Capture patient attention and educate target audiences at the exact moments that matter. We ensure your video brand message connects with patient populations to help accelerate treatment initiation.
Activation & Capabilities
High-Impact Storytelling
Utilize video formats to effectively educate the right audiences at the right time, driving deeper consideration for your therapy.
Hyperlocal Precision
Proprietary MNT audiences identify patient clusters through signals for diagnoses, treatments, coverage, and consumer attributes, ensuring specificity without ever sacrificing privacy.
Deterministic Targeting
Move beyond broad lookalike modeling. OptimizeRx delivers direct, verified, deterministic targeting for unmatched accuracy.
Proven Compliance
All targeting is built on de-identified medical claims data and explicitly excludes individuals under 18, ensuring strict HIPAA and state-level compliance. In addition, we perform annual expert determination to ensure regulatory rigor.
Flexible Service Options
Managed Service
OptimizeRx experts oversee the setup, deployment, and ongoing optimization of your video campaign to ensure maximum effectiveness, complete with timely performance reporting.
Self-Service
Get direct access to OptimizeRx audiences through your destination of choice for hands-on, direct activation of your video assets.
Make it Dynamic
Static MNT audiences provide reliable, proven targeting at the hyperlocal level. Our predictive AI-driven technology builds on this foundation by refreshing audiences monthly with AI-powered predictions, prioritizing patient areas most likely to see a physician for even greater precision and commercial impact.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
Linear
Combine the unmatched scale of traditional TV with the precision of digital targeting
Audio
Reach highly engaged patients across screen-free, high-attention moments including digital audio (music, podcasts) and broadcast radio.
Leverage high-quality, opt-in audiences for email, curated with clinical precision
Direct Mail
OptimizeRx gives brands access to a non-digital deployment option to engage high-quality consumer audiences
OOH
Unlock high-impact visual advertising across a wide variety of formats and locations
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We use our patented Micro-Neighborhood® Technology (MNT). MNT utilizes de-identified clinical claims data to identify hyper-local patient clusters at the zip-9 level. Because it doesn't rely on individual cookies or profiles, and explicitly excludes individuals under 18, it ensures your campaigns are strictly HIPAA and state-level compliant.
OLV combines the storytelling power of sight, sound, and motion to educate patients during their highest-impact relevance windows. It is highly effective at moving patients from initial symptom curiosity to active consideration of your therapy just before they visit their doctor.
Yes. While we offer highly reliable static MNT audiences, you can subscribe to dynamic targeting using our Dynamic Audience Activation Platform (DAAP). DAAP refreshes your audiences monthly using AI-powered predictions to prioritize the specific neighborhoods where patients are most likely to seek care soon.
No, we offer flexible service lines to fit your agency's preferred workflow. You can choose our Self-Service option to access our MNT audiences directly through your preferred DSP or via AWS S3, giving your team full control over the media buy and video execution.