Case Study
Synchronized HCP & DTC Marketing Drives Higher Conversion in Oncology
Client
Oncology Brand
Key Results
2x increase in likelihood of patients visiting their doctor after exposure.
The challenge
Reaching Oncology Patients and Providers at the Right Moment
An oncology franchise faced increasing competition across multiple indications, expanding treatment options, and growing complexity in care delivery. With oncologists treating numerous tumor types and patients often co-managed by multiple providers, maintaining consistent engagement became increasingly difficult. Traditional marketing approaches that separated HCP and DTC outreach failed to reflect how treatment decisions actually occur. The brand needed a more coordinated strategy capable of engaging both patients and providers throughout the care journey to influence therapy selection and accelerate time to treatment.
The solution
Predictive Audience Targeting
Predictive analytics were used to identify brand-eligible patients and map their full care teams, including all treating healthcare providers. Audience activation was timed around anticipated prescribing windows to ensure engagement occurred just before critical treatment decisions.
Coordinated HCP and Patient Engagement
Healthcare providers received EHR-integrated messaging directly within their workflow during active clinical decision-making. At the same time, privacy-safe DTC campaigns reached patients before key appointments, helping reinforce treatment awareness and encourage productive patient-provider conversations.
AI-Timed Omnichannel Organization
AI-driven media orchestration synchronized patient and provider exposure across channels, creating coordinated moments of influence instead of isolated touchpoints. Audience data was continuously refreshed to ensure campaigns remained aligned with evolving care journeys and treatment opportunities.
The results
Coordinated Engagement Delivered Multiplicative Impact
The campaign demonstrated that synchronized engagement produces stronger outcomes than independent HCP and DTC efforts. By aligning patient education with provider engagement, the strategy created reinforcing moments that significantly increased the likelihood of action and treatment consideration.
Key results
More Likely to Visit a Doctor
2x
Higher Conversion Rates
Nearly 3x
Higher Conversion Rate
8x
Patients Reached
255K+
Results that speak for themselves.
From rare disease to mass markets, our clients move faster, waste less, and turn coordinated marketing into measurable script lift.
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