Out-of-Home for DTC
Unlock High-Impact Visual Advertising Across a Wide Variety of Formats and Locations
Optimized For Outcomes
Out-of-Home (OOH) with OptimizeRx unlocks high-impact visual advertising across a wide variety of formats and locations—including static and digital billboards, transit advertising, street furniture, gas station TVs, airports, and more. Powered by OptimizeRx’s proprietary Micro-Neighborhood® Technology (MNT), OOH campaigns are activated with the same deterministic, privacy-safe methodology used across our digital solutions. This ensures your brand reaches the right patient clusters in the real-world environments where they live, travel, and make decisions, turning OOH into a clinically relevant, data-driven channel.
Connect with patients at the right time, in the right place, with unmatched precision—amplifying impact across the entire care journey.
Activation & Capabilities
Clinically Driven Precision at Scale
Reach your audience across nationwide OOH inventory programmatically, through our partnership with Lamar, & drive increased reach by extending to static & digital billboards. OptimizeRx maps its patented MNT audiences, bringing deterministic, clinically validated targeting to a traditionally broad-reach channel.
High-Impact, Cost-Effective Reach
OOH leverages the inherent strength of a high-visibility, cost-efficient medium while applying data-driven targeting to ensure spend is directed toward the most clinically relevant households and geographies. This avoids wasted impressions and focuses investment on locations aligned to brand-eligible patients.
OOH Execution
Lamar’s static and digital inventory is mapped at the zip-9 level using MNT, while programmatic OOH audiences can be DSP-activated once pushed through leading onboarding platforms such as LiveRamp.
Flexible Service Options
Self-Service
You can access OptimizeRx audiences directly through your destination of choice for hands-on, direct activation, giving your team full control.
Collaborative Support
Partner with our data team to size and refine audiences, ensuring scale, adaptability, and precision across media ecosystems.
Stronger Together
OOH campaigns perfectly complement programmatic messaging by activating the exact same Micro-Neighborhood® audiences across channels. Together, they extend clinically relevant reach into both digital and real-world environments, creating a unified brand presence that reinforces your message with precision and scale.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
Linear
Combine the unmatched scale of traditional TV with the precision of digital targeting
Audio
Reach highly engaged patients across screen-free, high-attention moments including digital audio (music, podcasts) and broadcast radio.
Leverage high-quality, opt-in audiences for email, curated with clinical precision
Direct Mail
OptimizeRx gives brands access to a non-digital deployment option to engage high-quality consumer audiences
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
OOH audiences from OptimizeRx can be utilized for high-impact visual advertising across a wide variety of formats and locations. Options include static and digital billboards, transit advertising, street furniture, gas station TVs, airports, and more.
Through our partnership with Lamar, we map our patented Micro-Neighborhood® Technology (MNT) audiences directly to Lamar’s nationwide OOH inventory at the zip-9 level. This brings deterministic, clinically validated targeting to a traditionally broad-reach channel, ensuring your spend is directed toward the most clinically relevant households and geographies.
No. While programmatic OOH can certainly be activated through leading platforms like LiveRamp, our solution also maps Lamar’s traditional static and digital inventory at the zip-9 level using MNT.
Yes, absolutely. OOH perfectly complements Programmatic Messaging by activating the exact same MNT audiences across channels. This allows you to extend clinically relevant reach into both digital and real-world environments, creating a unified brand presence that reinforces your message with precision and scale.
Our OOH offering is designed for Self-Service activation. You can access OptimizeRx audiences directly through your DSP of choice or via AWS S3 for seamless activation. Additionally, our data team provides collaborative support to help you size and refine your audiences to ensure precision and scale across media ecosystems.