Connected TV/OTT for DTC
Engage the Right Patients and Care Givers on Streaming TV
Optimized For Outcomes
Connected TV (CTV/OTT) with OptimizeRx brings the precision of digital targeting to the living room screen. Powered by our patented Micro-Neighborhood® Technology (MNT), CTV campaigns reach hyperlocal patient clusters with clinical and geographic specificity at the zip-9 level. This allows life science brands to deliver high-impact, educational video content to brand-eligible audiences in a privacy-safe, HIPAA-compliant manner while they stream their favorite television shows and movies.
Capture patient attention when they are highly engaged and receptive. Connected TV combines the premium storytelling power of television with data-driven precision, helping move patients from initial symptom curiosity to active consideration of your therapy.
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Activation & Capabilities
High Impact Storytelling
Leverage the premium, non-skippable environment CTV/OTT placement to effectively educate audiences at the right time.
Hyperlocal Precision
Proprietary MNT audiences identify patient clusters through signals for diagnoses, treatments, coverage, and consumer attributes, ensuring specificity without ever sacrificing privacy.
Deterministic Targeting
Move beyond broad, demographic-based traditional TV buys. OptimizeRx delivers direct, verified, deterministic targeting for unmatched accuracy and reduced impression waste.
Proven Compliance
All targeting is built on de-identified medical claims data and explicitly excludes individuals under 18, ensuring strict HIPAA and state-level compliance across all 50 states.
Flexible Service Options
Managed Service
OptimizeRx experts can oversee the setup, deployment, and ongoing optimization of your CTV campaign to ensure maximum effectiveness, complete with timely performance reporting.
Self-Service
Get direct access to OptimizeRx audiences through your destination of choice for hands-on, direct activation, giving your team full control.
Clear, Measurable Outcomes
Managed service activation comes with transparent Physician Level Data (PLD) reporting with insights by National Provider Identifier (NPI), for precise optimization proof of ROI.
Make it Dynamic
While static audiences provide reliable targeting, our predictive AI-driven technology builds on this foundation by refreshing NPI-level audiences with AI-powered predictions. This prioritizes the specific prescribers most likely to be seeing eligible patients, enabling smarter programmatic activation that maximizes your script impact.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
Linear
Combine the unmatched scale of traditional TV with the precision of digital targeting
Audio
Reach highly engaged patients across screen-free, high-attention moments including digital audio (music, podcasts) and broadcast radio.
Leverage high-quality, opt-in audiences for email, curated with clinical precision
Direct Mail
OptimizeRx gives brands access to a non-digital deployment option to engage high-quality consumer audiences
OOH
Unlock high-impact visual advertising across a wide variety of formats and locations
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
CTV keeps the premium scale and credibility of television but focuses your spend on the specific households that actually matter. By using our deterministic Micro-Neighborhood data, you avoid the wasted impressions of broad demo-based TV buys, ensuring awareness efficiently turns into action.
We use our patented Micro-Neighborhood® Technology (MNT) , which utilizes de-identified clinical claims data to identify hyper-local patient clusters at the zip-9 level. Because it explicitly excludes individuals under 18 and doesn't rely on individual profiling, it ensures your campaigns are strictly HIPAA and state- compliant.
Yes. While we offer highly reliable point in time Micro-Neighborhood audiences, you can subscribe to dynamic targeting which refreshes your audiences monthly using AI-powered predictions to prioritize the specific neighborhoods where patients are most likely to seek care soon.
No, we offer flexible service lines to fit your preferred workflow. You can choose our Self-Service option to access our MNT audiences directly through your preferred DSP or via AWS S3, giving your team full control over the media buy and CTV execution.