Social Messaging for DTC
Safely Engage Patients Across Social Channels with Greater Precision
Optimized For Outcomes
Social Messaging with OptimizeRx brings much-needed precision audience targeting to social platforms by focusing on who should actually see your message, rather than just how many people can. Powered by our proprietary Micro-Neighborhood® Technology (MNT), our audiences connect your brand with highly relevant, brand-eligible consumers directly in their social feeds. This creates powerful, privacy-safe reach to drive condition education, reinforce messaging, and accelerate the path to therapy.
Make every dollar count by reaching eligible patients wherever they are. By focusing on audiences with real clinical signals behind them, social targeting leads to stronger engagement and minimizes wasted media spend.
Activation & Capabilities
Hyperlocal Precision
We use deterministic, HIPAA-compliant data to identify patient clusters through signals for diagnoses, treatments, and consumer attributes, ensuring clinical specificity without ever sacrificing patient privacy.
Meet Consumers Where They Scroll
Leverage social channels such as Facebook and Instagram through Meta as well as Reddit, Tiktok, NextDoor, and others to reach patients where they scroll, explore, and interact. Deliver timely, meaningful messages that educate, engage, and inspire action. With the right content at the right moment, awareness turns into real education.
Privacy-safe Compliant Messaging
Patient privacy is at the heart of everything we do. OptimizeRx uses secure, compliant methods to deliver meaningful content, respecting both state regulations and patient trust. With privacy built in, you can engage patients confidently and responsibly.
Flexible Service Options
Self-Service
Get direct access to OptimizeRx audiences through your destination of choice for hands-on, direct activation, giving your team full control.
Collaborative Support
Partner directly with our data team to size your patient audiences and ensure scale, adaptability, and precision across media ecosystems.
Stronger Together
Social audiences amplify your broader DTC marketing efforts. By aligning your social strategy with programmatic display, CTV, and point of care channels, you’ll create a synchronized, surround-sound presence that builds momentum across the patient journey.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
Linear
Combine the unmatched scale of traditional TV with the precision of digital targeting
Audio
Reach highly engaged patients across screen-free, high-attention moments including digital audio (music, podcasts) and broadcast radio.
Leverage high-quality, opt-in audiences for email, curated with clinical precision
Direct Mail
OptimizeRx gives brands access to a non-digital deployment option to engage high-quality consumer audiences
OOH
Unlock high-impact visual advertising across a wide variety of formats and locations
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We use our patented Micro-Neighborhood® Technology (MNT), which is built from the ground up to be privacy-safe. Instead of using cookies or individual tracking, MNT safely identifies hyperlocal patient clusters at the zip-9 level using de-identified claims data. All targeting explicitly excludes individuals under 18, ensuring strict HIPAA and even the strictest state-level compliance.
OptimizeRx audiences are channel-agnostic. You can reach your brand eligible patients across a robust digital ecosystem that includes Display, Online Video (OLV), Audio, and Connected TV (CTV).
Consumer MNT audiences for social are available only via Self-Service. You can access our audiences directly through your DSP of choice or via AWS S3.