Social Messaging for DTC
Safely Engage Patients Across Major Social Channels with Greater Precision
Optimized For Outcomes
Pharma social media marketing helps brands reach patients in the feeds and digital communities where they already spend time, including Facebook, Instagram, LinkedIn, Pinterest, Reddit, and Nextdoor, and TikTok. With OptimizeRx deterministic, privacy-safe Micro-Neighborhood® audiences, life science brands can focus social activation on hyperlocal patient clusters with clinical and geographic specificity at the zip-9 level.
This makes social a stronger channel for condition education, message reinforcement, and efficient reach. By grounding social campaigns in privacy-safe audience signals, brands can minimize wasted media spend while creating more meaningful touchpoints that help move patients along the path to therapy.
Activation & Capabilities
Hyperlocal Precision
We use deterministic, HIPAA-compliant data to identify patient clusters through signals for diagnoses, treatments, and consumer attributes, ensuring clinical specificity without ever sacrificing patient privacy.
Meet Consumers Where They Scroll
Leverage social channels such as Facebook and Instagram through Meta as well as Reddit, Tiktok, NextDoor, and others to reach patients where they scroll, explore, and interact. Deliver timely, meaningful messages that educate, engage, and inspire action. With the right content at the right moment, awareness turns into real education.
Privacy-safe Compliant Messaging
Patient privacy is at the heart of everything we do. OptimizeRx uses secure, compliant methods to deliver meaningful content, respecting both state regulations and patient trust. With privacy built in, you can engage patients confidently and responsibly.
Healthcare marketing is evolving.
Ready for more than just a data vendor?
Linear
Combine the unmatched scale of traditional TV with the precision of digital targeting
Audio
Reach highly engaged patients across screen-free, high-attention moments including digital audio (music, podcasts) and broadcast radio.
Leverage high-quality, opt-in audiences for email, curated with clinical precision
Direct Mail
OptimizeRx gives brands access to a non-digital deployment option to engage high-quality consumer audiences
OOH
Unlock high-impact visual advertising across a wide variety of formats and locations
The questions we get from teams marketing to patients.
These answers cover how we help brands find the right people, earlier and without guesswork or risk.
We use our patented Micro-Neighborhood® Technology (MNT), which is built from the ground up to be privacy-safe. Instead of using cookies or individual tracking, MNT safely identifies hyperlocal patient clusters at the zip-9 level using de-identified claims data. All targeting explicitly excludes individuals under 18, ensuring strict HIPAA and even the strictest state-level compliance.
OptimizeRx audiences are channel-agnostic. You can reach your brand eligible patients across a robust digital ecosystem that includes Display, Online Video (OLV), Audio, and Connected TV (CTV).
Consumer MNT audiences for social are available only via Self-Service. You can access our audiences directly through your DSP of choice or via AWS S3.