Today, the data points are broader in scope, and they come from an always-growing variety of sources. But great pharma products have always been built on data, and providers have always been zealots for care driven by cold, hard facts. And as great physicians learn to meld the high tech and the high touch, building great care plans that merge data and discernment, true personalization will emerge as a force driving great care. They’ll do it the same way great care providers have always done it—by being great listeners.
While they do, we’ll be right beside them, connecting them with information that matters, at just the right time, to build better outcomes for more patients.