Skip to content

Partners
Investors
Contact Us

Solutions & Technology
Solutions & Technology
HCP Marketing

DTC Marketing

Profiler

Dynamic Audience Activation Platform

Micro-Neighborhood® Targeting

Data & Compliance
By Industry
By Industry
Pharma

Medtech

Agencies

Publishers
Resources
Learning and Connecting:

Blog

See what we’re learning in the field about how current trends are influencing pharma brand strategy execution

Case Studies

Learn how we’re solving key industry challenges for our clientele

Webinars

Knowledge sharing and great conversations happen here. Join us!

Research & Reports

Gain valuable insight from our recently published original research

Events

Find upcoming industry conferences and meetings

API & Development Documentation

Learn about the technology you are considering implementing for your providers

All Resources
Latest:

Blog Improving Audience Quality for DTC Connected TV in Ulcerative Colitis

Webinar The Secret Weapon to Reduce Media Waste: Integrated Audience Profiling
About
About Us:

Company Overview

Leadership

Advisory Board

Careers

News and Mentions
Data & Compliance

OptimizeRx technology and solutions are fully compliant with HIPAA, as well as MHMDA and other emerging state patient privacy and data regulations.

Learn More

Let's Talk

Let's Talk

Supporting HCPs in Care Delivery

60 results found

Precision in Pharma Marketing: How AI & ML Helps Overcome Data Latency & Drive Physician Engagement

Synchronize HCP and DTC Marketing Through Patient Centricity

AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing

The Second Pillar of Next-Best Action: Aligning to the Patient Journey

Are You Seeing These Red Flags in Your Pharma Marketing?

Four Pillars for Better Pharma Advertising: Omnichannel Integration

OptimizeRx Predictions: 2024 Pharma Marketing Trends

OptimizeRx + Medicx: Looking Ahead to Better Pharmaceutical Marketing

Insights from MedDev: Omnichannel Marketing Solutions for Medtech Brands

Omnichannel, AI and Next-Best Action: The Future of HCP Engagement

Place Your Brand at the Nexus of Care with EHR-Based Digital Strategies

Next-Best Action: Elevating the Future of Omnichannel HCP Marketing

Physicians Speak: Make Pharma Digital Marketing Clinically Relevant

Insulin Price Drops – Enough for Diabetes Patients to Manage Costs?

Watch Unpacking the Growth in EHR-Based Solutions for Life Sciences

OptimizeRx’s EHR Network: Insights from DxWeb’s Dr. Jeffrey Stahl

HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections

The Power of an Omnichannel Network: Insights from HLTH

Insights from HLTH: Promoting Medication Affordability with AI and RWD

HCP Engagement in the EHR: Strategies for Medical Device Marketing

Expanding Account-Based Marketing with Omnichannel HCP Engagement

Antimicrobial Resistance: The Musical

Secrets of the Data Ninjas: Takeaways from Digital Pharma East

Insights from the “Data Ninjas” – Advancing Omnichannel with Real-World Data

Secrets of a Data Ninja: How Artificial Intelligence and Real-World Data Elevate HCP Engagement

Hub and Specialty Pharmacy Models West Takeaways: Overcoming Prior Authorization Hurdles with Technology

Increased Osteoarthritis Brand Awareness and Prescribing Through Copay Promotion

Addressing Medication Affordability in Vulnerable Patients During COVID-19

What’s Your Market Access Digital Maturity?

Improving Access to Mental Healthcare with OptimizeRx Financial Messaging

Strengthening HCP Engagement with Omnichannel Strategies

Making the Case for a Digital Revolution in Market Access

Inside the EHR Workflow: New Ways for Pharma to Support Patient Care Delivery

Inefficient Access Pathways Cost More Than Just HCP Time and Effort

A Digital Point-of-Care Primer for Life Science Marketers

The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More

Implementing a Practical Approach to AI and Real World Data that Improves Care Journeys

Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand

Dynamic HCP Targeting — Here's the Secret to AI in Pharma Marketing

Addressing Equal Opportunity to Learn About Support

Innovate4Outcomes®: Patient Advocates Come to the Table

HCP Targeting: Be there when your ideal patient and provider meet

Overcoming Challenges Related to Multiple Sclerosis Treatment: The Complete Picture

Overcoming Challenges Related to Multiple Sclerosis Treatment: Patient Adherence

Overcoming Challenges Related to Multiple Sclerosis Treatment: Initiating Treatment

Overcoming Challenges Related to Multiple Sclerosis Treatment: Building Awareness

Supercharging Your Pharma Marketing Strategy with RWD: Takeaways from Xpectives Health Summit

Omnichannel Strategy Insights from Digital Pharma East 2021

Return on Insights: RWE in Action in Pharma Marketing – Challenges, Examples, and Future Opportunities

Applications in Advanced Analytics to Increase Early Treatment Rates in Patients with Multiple Sclerosis

The NPI Data Craze: Value vs. Hype

Advancing Oncology Treatment and Health Equity – An ASCO Recap

The 6th “R” in Medication Administration

The Status and Future of the Shift to Non-Personal Promotion in Pharma Marketing

Learning Together: Frontline HCP Communication During COVID-19

CDC Coronavirus Alerts at the Point-of-Care: The Power of EHR Platform Communications

Empowering Patients to Adopt Support Programs and Further Positive Outcomes

Empowering Clinicians to Ensure Successful Patient Outcomes

Innovating Digital Strategies to Engage Patients for Improved Outcomes

How to Improve Patient Outcomes

+1 (248) 651-6568

OptimizeRx provides best-in-class health technology that enables care-focused engagement between life sciences organizations, healthcare providers, and patients. Connecting over 2MM U.S. healthcare providers and millions of their patients through an intelligent technology platform embedded within a proprietary omnichannel network, OptimizeRx helps manufacturers engage and support their customers.

Solutions & Technology
By Industry
- Pharma
- Medtech
- Agencies
- Publishers
Resources
About

© Copyright 2024 OptimizeRx. All Rights Reserved. | Privacy Policy | Terms and Conditions | Accessibility | Opt Out Here - Do Not Sell My Personal Information