HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
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Patient-First Engagement: Navigating Privacy-Conscious Era
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via...
OptimizeRx + Medicx: Looking Ahead to Better Pharmaceutical Marketing
The end of the year is often a time for reflection, as we think back on our experiences, learnings, successes, and setbacks. But it’s also an occasion to...
Insights from MedDev: AI-Driven, Omnichannel Solutions for Medtech
Elevate HCP Engagement and Brand Awareness with EHR-Based Strategies The strategy for medical device marketing is changing. In the fast-evolving landscape of...
Place Your Brand Infront of HCPs Using EHR-Based Digital Strategies
Searching for a digital strategy that creates new opportunities for medical device and medtech brands to engage physicians at the moment they are actively...
Physicians Speak: Pharma Digital Marketing Survey Insights
Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion...
Innovate4Outcomes 2022: A Variety of Approaches to Combatting Antimicrobial Resistance (AMR)
The third annual Innovate4Outcomes® took place on December 1, 2022, with no shortage of creativity – and friendly competition – at the virtual design-thinking...
Innovate4Outcomes® 2022: Design-Thinking for Healthcare
For the third annual Innovate4Outcomes® design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR. Turns...
Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®
Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways...
The Impacts of Increasing Osteoarthritis Therapy Affordability
There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall...
Predicting Patient Adherence Threats with AI-Driven Brand Solutions
Non-adherence to prescribed therapy can create extraordinary risks for patients. Even when provided with correct diagnoses and effective treatment plans,...
A Digital Point-of-Care Primer for Life Science Marketers
Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly...
Predictive Patient Discovery Prior to Therapy Changes with AI+RWD
Every day, patients switch to new therapies because of disease progression, side effects, affordability or other factors—potentially delaying patient...
The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More
Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re...
Reducing Misdiagnosis with AI-Driven Patient Journey Mapping
It’s a problem with an enormous impact on patients that has been nearly impossible to solve: Brand-eligible patients are out there, but they’ve been...
A Data-Driven Approach that Improves Patient Care Journeys
Offering a Practical Approach to AI and Real World Data Despite incredible advances in the availability of real-world data (RWD) and AI applications, many...
Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand
Exploring the Current State of Patient Journey Planning In the quest to improve patient outcomes, life sciences companies are increasing their focus on...
Innovate4Outcomes 2021 - Accessing Support
Pharma manufacturers work relentlessly to create drugs and therapies to address some of the most complex health conditions people face. There are years of...
Innovate4Outcomes 2021: Patient Advocates Come to the Table
Innovate4Outcomes® was born in 2020 as a design-thinking event in response to COVID-19, but it quickly became clear the COVID-19 health crisis could be a...
Key Themes from Overcoming Challenges in Multiple Sclerosis Treatment
Key Themes and Takeways from Our Multiple Sclerosis Series In our series on the challenges MS patients face in starting and staying on therapy, we’ve explored...
Overcoming Patient Adherence Challenges in Multiple Sclerosis Treatment
Part Three of Our Multiple Sclerosis Series In our first two blog posts on challenges related to multiple sclerosis (MS) treatment, we addressed the need to...
Overcoming Initiation Challenges in Multiple Sclerosis Treatment
Part Two of Our Multiple Sclerosis Series In our initial blog post on challenges related to multiple sclerosis (MS) treatments, we discussed the first barrier,...
Overcoming Awareness Challenges in Multiple Sclerosis Treatment
Introducing a New Series on Multiple Sclerosis When it comes to multiple sclerosis (MS), there are multiple challenges that can deter patients from receiving...
Rare and orphan access trends in 2021
An astounding 7,000 rare and orphan diseases affect more than 30 million people in the United States alone1. Rare diseases are classified as any disease that...