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“We need to think about rapid industry iteration in a way that takes in the complexity of the situation, [which is that it’s not a polarity of life or death, but one of optimization. How do we optimize for the best outcomes?]”
The healthcare industry has always strived to get the right procedure [or treatment] at the right place at the right time, but what COVID has proven, is that there are things that can be done in unexpected ways, at unexpected times. This is where we see necessity at work, from frontline nurses manufacturing their own powered air-purifying respirators to billionaires steering their resources to shortcut the production time of not-yet-approved vaccines.
It’s clear that COVID-19 will be one of, if not the, defining moments of a generation of frontline healthcare providers. And as we reach the other side of the exponential curve, as total new cases subside, ICU beds and respirators become less necessary, and masks eventually get left back in their drawers, there will be opportunities to grow. There will be chances to let things stick. There will be insights that can and must be embraced.
At the heart of it must be the patient. Not just the acute patients, but the chronic. Not just the insured, but the recently unemployed, underfunded, uncovered. And not just the patient in the clinical setting, either. The patient at home, at work, and at play. The patient in crisis, and the patient in “we’re-managing-this-disease” mode.
If we can manage this, then the inventions that have been birthed by the necessity of this pandemic will have the potential to transform not just healthcare, but to transform the care of millions of humans across the globe.
OptimizeRx works with the entire healthcare ecosystem to build digital connections between patients, providers, and life sciences. We do it through our industry-leading platform of communication tools, each one designed to improve affordability and adherence for patients. Learn more here.