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Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
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Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Blog

Use this space to tell everyone about what you have to offer.

April 16, 2025
Reaching the Unreachable:
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The Challenge An in-line pharmaceutical brand, and its long-standing media agency faced significant challenges over several years targeting relevant consumers, and patients for their direct-to-consumer media program. The brand is the only...