When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
White Paper: The Marketer's Role in Earlier Disease Intervention
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White Paper: The Marketer's Role in Earlier Disease Intervention
When accurate diagnoses and treatments are delayed, patients pay the price—clinically, financially, and emotionally. While it’s not a panacea for all the challenges patients face, this white paper explores how life science marketers can be part of the solution through smarter HCP and DTC marketing strategies.
OptimizeRx and Experian Collaborate to Improve Privacy-Safe Identity Resolution in Healthcare Marketing
Life science marketers will be able to better measure the exposed audiences for a more complete, accurate, and transparent view of campaign engagement and effectiveness.
All About the EHR: A Q&A on Digital EHR Marketing for HCP Engagement
Digital EHR marketing has become one of the most effective ways for life science brands to reach healthcare providers (HCPs) at meaningful moments in the care journey. As more vendors enter the market with varying claims, many marketers are trying to understand what “EHR advertising” really means and how it fits within omnichannel HCP engagement.
To bring clarity to this topic, we spoke with Louis Trivento, SVP of Strategic Partnerships at OptimizeRx, about how EHR placements work, how physicians perceive them, and how brands can use targeting and measurement to drive performance.
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OptimizeRx+Experian Improve Privacy-Safe ID Resolution in Healthcare Marketing
Life science marketers will be able to better measure the exposed audiences for a more complete, accurate, and transparent view of campaign engagement and...
OptimizeRx Continues Expansion of the Company’s Point-Of-Care Network
Strategic Partnerships Add Exclusivity in Leading EHR, e-Prescription, and Technology Companies, Increasing NPI Reach by 37% WALTHAM, Mass. – December 17, 2025...
All About the EHR: A Q&A on Digital EHR Marketing for HCP Engagement
Digital EHR marketing has become one of the most effective ways for life science brands to reach healthcare providers (HCPs) at meaningful moments in the care...
Omnichannel Marketing in Pharma Finally Works: The Precision Change
For years, “omnichannel” has been one of the most overused words in pharmaceutical marketing. Yet for many brands, it has delivered underwhelming results....
Patient-Centric Pharma Marketing Drives 44% Script Lift & Wider Prescriber Reach
Challenge A leading biopharmaceutical company sought to increase awareness and prescribing activity for a treatment addressing cataplexy and excessive daytime...
Chronic Care Therapy Gains 4% Script Lift from EHR Patient Engagement
Challenge A leading pharmaceutical company needed to maintain prescribing momentum for its chronic care therapy used to prevent serious cardiovascular and...
The Marketer’s Role in Early Diagnosis and Treatment
Everyone seems to have a story about themselves or a loved one who struggled to get an accurate diagnosis, or started treatment only after their condition had...
Reimagine Out of Home Media as a Strategic, Data-Driven Channel
In part one of our series on why pharma marketers should be revisiting the role of out-of-home media, we explored the potential impact of any changes to the...
Why Out of Home Advertising Belongs in Your 2026 Pharma Media Plan
There’s been a lot of talk these days about the future of direct-to-consumer advertising. If you’re a media buyer at a healthcare agency or a marketing manager...
5 Essential Marketing Moves That Drive Early Intervention in Healthcare
Early intervention changes lives, but it’s not always straightforward. Once symptoms appear, people can spend weeks or even months moving between primary care,...
5 Essential Marketing Moves that Drive Early Medical Intervention
Pharma commercial executives understand the physical, mental, and financial costs of delayed medical intervention. Every week without the right diagnosis or...
1+1=3: A True Story of HCP and DTC Alignment in Oncology Marketing
Cancer doesn’t discriminate. Many of us know someone who has been touched by it — a family member, a friend, a colleague. In the U.S. this year alone, more...
Accelerating Therapy Start & Marketing Impact with Predictive Analytics in Healthcare
Pharma marketing is evolving fast — and data-driven analytics are leading the way. OptimizeRx CEO Steve Silvestro sat down with Fierce Pharma’s Rebecca...
Rethinking Pharma Omnichannel Marketing: Be Where It Matters
Everyone’s heard the word “omnichannel” at conferences, in pitch decks, and across pharma marketing. But here’s the reality: most strategies miss the mark for...
How Action-Oriented Consumer Healthcare Marketing Accelerates Care
When it comes to health outcomes, timing is critical. The earlier a condition is recognized and treated, the better the chances of avoiding complications,...
Oncology Marketing Strategy: A Breakthrough Case Study in HCP+DTC Alignment
In oncology, every moment of uncertainty—whether for a physician or a patient—can delay critical treatment decisions. A pharma brand tackled this challenge by...
Everywhere That Matters: Rethinking Omnichannel Strategy in Pharma
Omnichannel is the buzzword—but precision should be the real goal of pharma marketing strategies. To truly educate and empower patient and physician audiences,...
OptimizeRx Financial Messaging Case Study: Driving Copay Card Program Adoption
Challenge A leading pharmaceutical company sought to ensure eligible patients initiated therapy and improve first-fill rates for a new or access-sensitive...
Understanding the Clinical Workflow: How to Be “In the Room” With HCPs
When it comes to point-of-care (POC) marketing, not every “clinical” moment is truly clinical. Waiting room videos, kiosks, or journal ads may help with...
Every Single Day Matters: An HCP Marketing Strategy that Accelerates Care
When it comes to serious and chronic diseases, time is not neutral. Every week of delayed diagnosis or treatment represents lost opportunity—opportunity to...
AI in HCP Engagement: Driving Smarter Specialist Referrals
Challenge A leading pharmaceutical company sought to increase awareness and referrals for its newly approved treatment for a rare pediatric genetic disorder....
Pharmaceutical TV Advertising Strategy for 2026
Budget season is here. For pharmaceutical brands, that means big decisions about where—and how—to invest in next year’s media. Television will likely be one of...
Offload HCP Audience Activation with DAAP
Pharma’s internal analytics, data science, and AI teams are busier than ever. Between managing massive data pipelines, advancing enterprise AI initiatives, and...
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same...
Omnichannel HCP Marketing Delivers 10.5% Script Lift and 7.4:1 ROI
Challenge A pharmaceutical company sought to drive awareness and adoption of an oral chemotherapy drug specifically designed for 3rd/4th line treatment of...
Personalized HCP Engagement Boosts Prescriptions for At-Risk Patients
Challenge A pharmaceutical company aimed to support earlier intervention with one of its treatments by identifying and engaging healthcare professionals (HCPs)...
AI in Healthcare Marketing | CGM Case Study | OptimizeRx
Challenge In a crowded and competitive CGM market, a leading global diabetes device manufacturer sought to drive early adoption of its next-generation sensor....
Conversations that Convert: 2024 Physician Survey on HCP+DTC Pharma Marketing Strategies
Sample Data and Insights from the Research HCPs welcome engaged, informed patients. But our 2024 survey reveals they’re also skeptical of the quality of...
Five Pharma TV Advertising Myths You Should Ignore—and Why
When you hear the phrase, “pharma TV advertising,” what comes to mind first … Expensive? Big brands? Mass market? Many pharma marketers and agency TV buyers...
Post-LOE Pharma Strategy Delivers 3x Rx Lift | Case Study
Challenge A mid-sized pharmaceutical company faced a critical juncture: their flagship physician-administered biologic brand was nearing loss of exclusivity...
Facilitating Shared Decision Making through HCP+DTC Synchronization
Omnichannel strategies aspire to integrate and unify marketing channels, creating a seamless and consistent customer experience. But they also can work in...
Pharma TV Ads Drive 6:1 ROI via Dx & Visits for Rare Cardio Tx
Challenge A top pharmaceutical company faced a serious market challenge: a rare cardiology condition was being significantly under diagnosed, often...
From Gut Feeling to Granular Insight: PLD in Action
When it comes to connecting with healthcare providers (HCPs), smart marketers know that data is their best friend. And Physician-Level Data (PLD) is the MVP of...
Seeing Beyond the Human Eye with OptimizeRx CCO, Theresa Greco
OptimizeRx Chief Commercial Officer Theresa Greco sat down with Fierce Pharma’s Chris Hayden to share her take on how today’s abundance of data allows...
PMSA 2025: Go Behind the Screen to Drive Healthcare Media Engagement
This article summarizes key insights from my recent presentation with Stacey Levas at the 2025 PMSA Annual Conference, where we explored how combining...
Data Driven Decision Making in Pharma- Drove 10:1 Return on TV Ad Spend
Challenge A leading pharmaceutical company set out to refresh its consumer advertising strategy for a well-established treatment for a chronic gastrointestinal...
Omnichannel Pharma Marketing Drives 33% Script Lift | Case Study
Challenge A global biopharmaceutical company focused on developing and marketing prescription medicines, biologic therapies, and vaccines wanted to increase...
Pharma Brand Awareness Campaign Boosts Site Traffic by 203%
Challenge A vaccine brand from a top 10 global manufacturer aimed to boost awareness among healthcare providers in high-value hospital systems and increase...
Pharma Marketing AI Helps Prevent Drops from Medicare Coverage Gaps
Challenge A mature brand from a top 5 pharma manufacturer faced rising risks of therapy switching and non-adherence due to the Medicare “donut hole” coverage...
HCP Engagement Solutions Boost Med Affordability Awareness, 54% Script Lift
Challenge A top 10 global healthcare company sought to support a diabetes brand facing a plateau in prescription growth. While initial uptake was strong,...
EHR Banner Ads Help HCPs Find Brand-Eligible Oncology Patients
Challenge A top 20 biopharmaceutical company faced a challenge with an oncology brand that offered strong clinical benefits but had a narrow treatment...
Get More With Physician-Level Data
Life science marketers rely on data-driven strategies to engage healthcare providers (HCPs) effectively, and Physician-Level Data (PLD) is one of the most...
Pharma Still Leans Heavily on Linear TV—Is It Time to Evolve Your Approach?
In an age of fragmented attention and ever-changing viewing habits, television advertising continues to be a cornerstone for pharmaceutical marketing. And for...
Listen to This: Why Your Streaming Playlist Is Like an Adaptive DTC Audience
You probably know the fun and ease of streaming music. Playlists update constantly, automatically predict your interests, and refresh based on your listening...
Recap: How Synching HCP+DTC Marketing Enables Shared Decision Making
As a former clinician, I incorporated Shared Decision Making (SDM) into my workflow. Today, I am still passionate about optimizing the patient-clinician...
The Adaptive Edge: Mastering the Future of DTC Pharma Marketing
You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns...
Outsmart the Competition: Optimize HCP Marketing for Message Timing
It’s no secret that healthcare providers struggle to stay up-to-date on the massive amounts of information available to them. As data sources, technologies,...
Four Steps to Boost HCP Engagement with Your Drug Launch
The trials are complete. The data is positive. The FDA review is in progress (and looking good!). Launching a new drug is a pivotal, exciting moment for...
OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
2025 Pharma Marketing Predictions: AI, Media, and Audience Alignment
There’s nothing like the opportunity of a new year! As pharma brands initiate their marketing plans in pursuit of their 2025 goals and objectives, they have...
Case Study: Read How Data-Driven Targeting Drove 10:1 Return For This In-Line GI Brand
As many as 70 million Americans suffer from gastrointestinal (GI) diseases, which can significantly impact patients' quality of life, causing persistent...
Webinar Recap: Patient-Centricity is Evolving on Pace With Pharma Marketing
In early December, I had the opportunity to join marketing colleagues from Genentech and Argenx on a Fierce Pharma webinar titled "Targeting with a Purpose:...
Five Ways Pharma Brands Can Transform Data-Driven Media Planning
As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available,...
Webinar Recap: Five Ways to Transform Data-Driven Media Planning
Transforming data-driven media planning requires more than just adopting new tools—it demands a shift in mindset. In an industry where long approval processes,...
Targeting with Purpose: Patient-Centered Strategies Shape Pharma's Future
Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape....
Exploring EHR Advertising for Your Pharma Brand? Read this First.
Point-of-care advertising – notably through electronic health record (EHR) systems – delivers unparalleled script lift impact compared to other HCP marketing...
Improving Audience Profiling & Quality for More Targeted Connected TV
Ulcerative colitis (UC) affects up to 900,000 individuals in the US – not only impairing their physical health and damaging their digestive tract, but also...
Driving Results with CTV Advertising in Pharma Marketing| Case Study
Challenge A leading pharmaceutical company and its agency were looking for a more advanced way to improve their Connected TV (CTV) campaign aimed at patients...
The Secret to Reducing DTC Media Waste? Integrated Audience Profiling
As competition for patient attention and engagement from both pharma brands and other healthcare “influencers” rises, there’s no room for uncertainty in...
Unlock Opportunities in Oncology with HCP+DTC Marketing Alignment
The NIH estimates that over 2 million new cases of cancer will be diagnosed in 2024, and more than 600,000 people will die from their disease. But despite...
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media...
The Four Hidden Risks of Static Audience Profiling in Pharma Marketing
Data is at the heart of pharma marketing – and the key to unlocking “right time, right place, right patient” strategies. That’s why pharma brands and their...
How State Privacy Laws Are Shaping DTC and HCP Marketing Strategies
New laws aimed at safeguarding personal information are reshaping how companies interact with consumers and healthcare professionals (HCPs). In a recent...
It’s Time to Integrate Your HCP Programmatic and Point of Care Media
Omnichannel, “surround sound” marketing is the gold standard for life science brands and their agencies-of-record to drive more meaningful, lasting physician...
Patient Privacy and Pharma Marketing: 4 Questions to Ask Your Vendor
From the latest wave of privacy laws from Texas, Florida, and Oregon taking effect on July 1, to Google’s recent reversal on cookie depreciation, patient and...
2024 Survey: Specialist Perspectives – and the Surprising Differences
OptimizeRx’s 2024 independent survey of 170+ physicians across seven specialty areas showed that HCPs value informed, engaged patients, and highlighted a...
3 Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)
In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP...
Health Equity and Patient Centricity for Underserved Communities
As we reflect on the past month's celebrations for Pride and Juneteenth, we also want to recognize the challenges LGBTQ+ individuals, people of color (POC),...
AI in Pharma Marketing: Data Lag, Boost Engagement
Emerging technologies such as artificial intelligence (AI) and machine learning (ML) are undeniably transforming various industries, and the pharmaceutical...
What HCP Attitudes to DTC Tell Us About Omnichannel Pharma Marketing
A crucial aspect of healthcare dynamics is the perception of pharmaceutical marketing among healthcare professionals (HCPs). Surprisingly though, HCPs...
Healthcare in the Age of Connected TV: Our Expert Weighs In!
Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike. In an article published by PM360 magazine, Stacey...
2024 Physician Survey: Untapped Opportunity in Healthcare Advertising
Enhancing Patient Outcomes: Aligning HCP and DTC Strategies Healthcare advertising targets patients. And healthcare advertising targets physicians. But for...
Webinar: Unlocking HCP and DTC Alignment Through Precision Patient Centricity
Join OptimizeRx CCO Theresa Greco as she explores the results from our 2024 independent physician survey and how embracing patient centricity to synchronize...
Synchronize HCP and DTC Marketing Through Patient Centricity
Enhancing Patient Outcomes: Aligning HCP and DTC Strategies In today’s digitally-driven pharma marketing landscape, brands face audience information fatigue –...
Unleashing the Power of Machine Learning for Personalized Engagement
In today's digital landscape, capturing and retaining consumer attention has become an uphill battle. With over $1.1 billion spent monthly on pharmaceutical...
MM+M Media Summit 2023 - Health Media and the Equity Conversation
Access to preventative diagnostics and care yields better health outcomes. But when access is an issue, the likelihood of finding out a diagnosis later in the...
AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing
It can feel like we are drowning in companies pushing AI capabilities or embedding AI in their apps, and that’s just what we see on the surface. Our reactions...
How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV
With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand...
Patient-First Engagement: Navigating Privacy-Conscious Era
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via...
Pharma Marketing Success Through the Brand Lifecycle: A Guide
Pharma Marketing Evolves Over the Commercial Lifecycle – Are You Asking the Right Questions? Pharma marketers know that brand needs and opportunities shift as...
Advancing Omnichannel: Pharma USA Marketing Workshop Takeaways
Advancing Omnichannel Pharma Marketing: Reduce Complexity, Leverage AI, and Drive Results At last week’s Pharma USA conference, we had the chance to lead an...
The Final Pillar of Next-Best-Action: Digital & Offline Coordination
We are excited to conclude our series on the Four Pillars of Next-Best-Action Success! So far, we have explored Omnichannel Integration, Patient-First Data and...
The Third Pillar of Next-Best Action: Robust Patient and NPI Targeting
In the first two installments of our series on the Four Pillars of Next-Best-Action Success, we explored Omnichannel Integration and Patient-First Data and...
International Women's Day: Celebrating Strength, Resilience, and Achievements
In recognition of International Women’s Day, and the 2024 theme of “Inspiring Inclusion”, we interviewed a dynamic group of women from across our company. They...
The Pharma Marketer's Guide to CTV and OTT Advertising
Leveraging CTV and OTT for Better Healthcare Advertising It’s safe to say that the shift towards digital hasn’t just transformed how we consume media; it's...
Using OTT to Transform Healthcare Advertising
By Stacey Levas & Drew Teller The word is out — streaming television offers new and innovative opportunities to reach targeted audiences at scale. But why are...
The Second Pillar of Next-Best Action: Aligning to the Patient Journey
In the first installment of our series on the Four Pillars of Next-Best-Action Success, we explored Pillar 1: Omnichannel Integration, and the importance of...
Four Red Flags to Watch for in Your Pharma Marketing
In the excitement that follows every new trend in pharmaceutical marketing, it’s easy to lose sight of the bedrock principles that drive impact and ROI. Here...
The Four Pillars of Next-Best-Action for Better Pharma Advertising
Next-best-action (NBA) marketing is the future of pharma advertising – capitalizing on today’s ample data resources and technology advancements to deliver more...
2024 Pharma Marketing: Improved Execution Through Data and Technology
The past few years have been a whirlwind for pharma marketing. AI, real-world data, and omnichannel strategies have exploded, transforming how we reach doctors...
3 Leadership Tips for Growth: OptimizeRx Insights from Colonel Robert Springer
In an exclusive opportunity, OptimizeRx CEO Will Febbo, recently had the privilege of interviewing retired Colonel Robert Springer, decorated Vietnam War pilot...
OptimizeRx’s Top 2023 Resources for Improved HCP Engagement
Over the course of 2023, life science marketers and their agency partners created unprecedented opportunities to enhance interactions with healthcare...
Next-Best Action: A Patient-First Approach to HCP Targeting
AI in Pharma Marketing: The Power of HCP Segmentation and NPI Targeting The digital landscape has been transformative for the pharma and medtech industries,...
The Power of Message Infusion in a Next-Best-Action Approach
Pharmaceutical marketing is rapidly changing, demanding adaptability and innovation. Traditional marketing methods are no longer enough to effectively reach...
OptimizeRx + Medicx: Looking Ahead to Better Pharmaceutical Marketing
The end of the year is often a time for reflection, as we think back on our experiences, learnings, successes, and setbacks. But it’s also an occasion to...
Medication Access and Affordability: Impact of DAAP's Access and Adherence Module
The pharmaceutical industry is a complex and ever-evolving landscape, where success is shaped by the ability to navigate a myriad of challenges. From high...
Pharma Advertising Redefined: Harnessing the Power of Next-Best-Action
Patient-Centric Pharma Marketing Powered by AI In today's dynamic healthcare landscape, healthcare providers (HCPs) are constantly bombarded with information,...
Get insights through today’s most effective, proven approach to next-best-action pharma advertising
White Paper Highlights and Key Takeaways Next-best action’s customer-centric history and the new opportunities created by de-identified patient data How AI...
Boosting Brand Connections with DAAP’s Digital Field Connection Module
The relationship between field reps and Healthcare Professionals (HCPs) plays a vital role in keeping medical practices abreast of treatment options and...
Dynamic Audience Activation Puts the “Best” in Next-Best Action
Despite life sciences manufacturers’ considerable planning and investment in HCP engagement programs, too often their message falls short of reaching their...
Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals...
Omnichannel Strategy for HCP Engagement | OptimizeRx
In oncology, the pace of treatment innovation continues to accelerate—bringing more targeted therapies, complex diagnostics, and data-rich decisions into every...
Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers
Elevating HCP Engagement for Strategic Year-End Impact As the end of the year approaches, how can pharma marketers and their agencies of record ensure they're...
Insights on Omnichannel, AI and Next-Best Action in HCP Engagement
The phrases “omnichannel,” “artificial intelligence” and “next-best action” have become ubiquitous in conversations around how to overcome the challenges of...
Insights from Digital Pharma East: Patient-First Next-Best Action
Prioritizing Patient Needs with AI-Driven Next-Best-Action Strategies In today's rapidly changing healthcare landscape, HCPs have made their preferences clear....
The Problem with Multi-Trigger Targeting for HCP Engagement
In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits...
Your Guide to Point-of-Care Opportunities for Life Science Brands
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution Life science brand’s need for effective HCP engagement solutions at the point of...
Omnichannel HCP Engagement: A Guide for Pharma Marketers
Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians...
Download the free eBook today to get the experts’ perspective on how EHR advertising elevates HCP engagement
HCP Engagement at the Nexus of Patient Care The point-of-care ecosystem offers tremendous opportunity for life science brands to reach and engage physician...
Insights from MedDev: AI-Driven, Omnichannel Solutions for Medtech
Elevate HCP Engagement and Brand Awareness with EHR-Based Strategies The strategy for medical device marketing is changing. In the fast-evolving landscape of...
Improve Health Literacy: Empower HCPs and Patients for Better Outcomes
Navigating Health Literacy: The Pivotal Role of HCPs In today's rapidly evolving healthcare landscape, we're witnessing a widening gap: the disparity between...
Digital Point of Care Marketing for HCP Engagement Post-LOE
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market...
Effective HCP Engagement in the Emerging Biosimilar Landscape
The Cresting Biosimilar Wave With 20+ biologic products experiencing US patent expiry between 2022 and 2024 and 40 FDA-approved biosimilars1, the...
HCP Engagement and Awareness in the Emerging Biosimilar Landscape
Here's what you'll learn: What factors drive – or hinder – biosimilar switching Why your marketing content approach matters The three questions your biosimilar...
Driving Patient Outcomes and HCP Engagement with AI and RWD
Improving Patient Access and Adherence Through EHR-Based Digital Solutions The healthcare landscape is in constant motion, with life sciences and pharma...
When it comes to reach, does audience size really matter?
Maybe… but what really matters is the quality of the audience… Successfully reaching and engaging the optimal physician and often more importantly, potential...
EHR-Based Targeting Strategies for Medical Device Marketing
The EHR as the Nexus of Care – Elevating HCP Engagement for Medtech Brands The fast-paced, constantly evolving world of healthcare marketing is becoming...
Elevating HCP Engagement through Data-Driven Omnichannel Strategies
Unlocking the Power of Omnichannel: Revolutionizing HCP Engagement with Next-Best Action Strategies As our industry adapts to the ever-changing landscape of...
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently...
Every Message, Everywhere, All at Once
Drive HCP Engagement by Aligning Clinically-Relevant Content with Preferred Channels We surveyed 123 physicians across six medical specialties, and found HCPs...
How to adapt HCP engagement strategies to specialist preferences
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still...
CTV and OTT Advertising Built for Pharma, With Medicx | An OptimizeRx Company and Madhive
Today, the vast majority of U.S. consumers have connected TVs in their homes, which means connected and over-the-top TV (CTV and OTT) ads have become essential...
Next-Best Action: Elevating the Future of Omnichannel HCP Marketing
Terms like omnichannel, artificial intelligence (AI), data-driven, and real time are defining the conversation around HCP marketing – and for good reason....
Physicians Speak: Pharma Digital Marketing Survey Insights
Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion...
OptimizeRx Issues Second ESG Report
OptimizeRx has released its second Environment, Social and Governance (ESG) report. The report details the Company’s efforts to align with, and show progress...
Insulin Price Drops – Enough for Diabetes Patients to Manage Costs?
Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. The...
Leverage AI-Driven Tools Without Compromising Patient Privacy
How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy? The growing use of real-world data and AI-driven...
Omnichannel Engagement for HCP Marketing: Beyond the Buzz
This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional...
Supporting HCPs by Adding Value in the EHR Workflow
With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR...
Our Culture of Giving: OptimizeRx Supports the American Foundation for Suicide Prevention
Continuing our tradition of supporting pressing causes that impact health, OptimizeRx joined with the American Foundation for Suicide Prevention (AFSP) to...
Doctors and Social Media: Unlocking New HCP Engagement Approaches
HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked –...
Embrace Equity and Gender Parity This International Women’s Day
How can we advance gender parity and celebrate the women forging innovation in healthcare? At OptimizeRx, we're proud to celebrate International Women's Day...
Reaching Pharma Consumer with Hyperlocal Media Execution
When executing direct-to-consumer campaigns, life sciences marketers are faced with a challenge: how can they reach brand-eligible patients consistently and...
How Can Medtech Brands Fully Leverage EHR-Based Digital Strategies?
How can medical device brands stay top-of-mind and provide the most value for physicians and patients? As the healthcare landscape continues to evolve,...
Precision Engagement: A Better Solution
Life sciences companies often struggle to turn excitement about real-world data (RWD) and artificial intelligence (AI) into executable HCP marketing...
Revitalize Media Execution for HCP Audiences
When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the most of every...
NewCrop’s Innovative Practice Management Solutions for HCPs
Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access...
HCP Targeting – Best Practices and Methodologies for the Ideal Brand Experience
Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing....
Supporting HCPs with EHR Software Solutions
Life science manufacturers’ interest in EHR-based solutions for HCP engagement is growing, but the recent and rapid growth in the market means that navigating...
Using the EHR Workflow to Raise Awareness of New Medical Device Brand
Using the EHR Workflow to Raise Awareness of New Medical Device Brand According to the CDC, over 37 million people in the US suffer from diabetes, and recent...
Innovate4Outcomes 2022: A Variety of Approaches to Combatting Antimicrobial Resistance (AMR)
The third annual Innovate4Outcomes® took place on December 1, 2022, with no shortage of creativity – and friendly competition – at the virtual design-thinking...
How Omnichannel Networks Build HCP Engagement with Life Science Brands
During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP...
Predicting the Medicare “Donut Hole” and Delivering Targeted Assistance
During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for...
HCP Engagement in the EHR: Strategies for Medical Device Marketing
The Digital Point of Care: New Opportunities for Medical Device Marketing It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or...
Expanding Account-Based Marketing with Omnichannel HCP Engagement
Account-Based Marketing in Healthcare Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and...
Innovate4Outcomes® 2022: Design-Thinking for Healthcare
For the third annual Innovate4Outcomes® design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR. Turns...
Aligning Your Digital Marketing Strategy with the Patient Journey
As medtech and medical device companies continue to advance their digital strategies, understanding and aligning with the digital patient journey have become...
Unlocking the Omnichannel Future with Artificial Intelligence
Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry, we are far from utilizing its full potential. During my...
Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®
Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways...
Advancing Omnichannel Marketing with Real-World Data
Unlocking the Full Potential of Real-World Data Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an...
Digital Strategies to Streamline the Specialty Prescribing Workflow
Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care In almost every therapy area, utilization management, prior authorizations,...
The Impacts of Increasing Osteoarthritis Therapy Affordability
There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall...
Addressing Medication Affordability in Vulnerable Patients During COVID-19
Pre-existing condition. This is a term we heard thrown around a lot at the start of 2020. It’s still a part of our day-to-day vocabulary, especially if you're...
Benchmark Your Market Access Digital Maturity
When pharma brands become fully digitally enabled, market access pathways are optimized and providers have the tools they need to begin patients on your...
Improving Access to Mental Healthcare with OptimizeRx Financial Messaging
The 2022 State of Mental Health in America report highlights that 24.7% of adults with a mental illness in 2019 reported an unmet need for treatment—this...
Strengthening HCP Engagement with Omnichannel Strategies
During the recent Digital Pharma Innovation Week, I had the great opportunity to lead a roundtable discussion with a group of stakeholders from across the...
Making the Case for a Digital Revolution in Market Access
As pharmaceutical companies evolve toward digital-first commercial models, U.S. market access strategies seem to be lagging in the digital revolution....
Predicting Patient Adherence Threats with AI-Driven Brand Solutions
Non-adherence to prescribed therapy can create extraordinary risks for patients. Even when provided with correct diagnoses and effective treatment plans,...
Inside the EHR Workflow: New Ways for Pharma to Support Patient Care Delivery
At the recent Asembia Specialty Pharmacy Summit, I had the chance to join RxNT, a leading EHR provider, to host a small-format session on the EHR workflow. In...
Physician Survey: Access Pathways, Patient Care and the Implications for Pharma
There may be no greater threat to patient outcomes than the current barriers to therapy access—especially for specialty medications. OptimizeRx surveyed 100+...
A Digital Point-of-Care Primer for Life Science Marketers
Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly...
Predictive Patient Discovery Prior to Therapy Changes with AI+RWD
Every day, patients switch to new therapies because of disease progression, side effects, affordability or other factors—potentially delaying patient...
The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More
Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re...
Reducing Misdiagnosis with AI-Driven Patient Journey Mapping
It’s a problem with an enormous impact on patients that has been nearly impossible to solve: Brand-eligible patients are out there, but they’ve been...
A Data-Driven Approach that Improves Patient Care Journeys
Offering a Practical Approach to AI and Real World Data Despite incredible advances in the availability of real-world data (RWD) and AI applications, many...
Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand
Exploring the Current State of Patient Journey Planning In the quest to improve patient outcomes, life sciences companies are increasing their focus on...
AI and RWD in HCP Targeting — Here's the Secret to AI in Pharma Marketing
AI in Pharma Marketing is a Hot Topic – But Execution Lags Behind Ideation If you’re a life science marketer, chances are you’ve been hearing about the...
Innovate4Outcomes 2021 - Accessing Support
Pharma manufacturers work relentlessly to create drugs and therapies to address some of the most complex health conditions people face. There are years of...
Innovate4Outcomes 2021: Patient Advocates Come to the Table
Innovate4Outcomes® was born in 2020 as a design-thinking event in response to COVID-19, but it quickly became clear the COVID-19 health crisis could be a...
HCP Targeting: Be there when your ideal patient and provider meet
Unlocking the Full Potential with Artificial Intelligence in Pharma Marketing At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to...
Key Themes from Overcoming Challenges in Multiple Sclerosis Treatment
Key Themes and Takeways from Our Multiple Sclerosis Series In our series on the challenges MS patients face in starting and staying on therapy, we’ve explored...
Overcoming Patient Adherence Challenges in Multiple Sclerosis Treatment
Part Three of Our Multiple Sclerosis Series In our first two blog posts on challenges related to multiple sclerosis (MS) treatment, we addressed the need to...
Overcoming Initiation Challenges in Multiple Sclerosis Treatment
Part Two of Our Multiple Sclerosis Series In our initial blog post on challenges related to multiple sclerosis (MS) treatments, we discussed the first barrier,...
Overcoming Awareness Challenges in Multiple Sclerosis Treatment
Introducing a New Series on Multiple Sclerosis When it comes to multiple sclerosis (MS), there are multiple challenges that can deter patients from receiving...
Using RWD to Supercharge your Pharma Marketing Strategy
With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP...
Omnichannel Strategy Insights from Digital Pharma East 2021
Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies...
Rare and orphan access trends in 2021
An astounding 7,000 rare and orphan diseases affect more than 30 million people in the United States alone1. Rare diseases are classified as any disease that...
Advancing Oncology Treatment and Health Equity – An ASCO Recap
The annual meeting of the American Society of Clinical Oncology (ASCO) was held last month and I am excited to share with you my thoughts on the highlights...
The 6th “R” in Medication Administration
Like any prescribing HCP, I, as a nurse practitioner, recognized that making medication decisions was one of the biggest choices I had to make for patients. My...
Expanding Professional Healthcare Communities For Innovative Collaboration
Interpersonal relationships and innovative dialogue fuel my position as SVP of pharma sales at OptimizeRx. Without them, I cannot lead my team well or continue...
OptimizeRx sponsors Reuters Pharma USA 2021
OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven...
OptimizeRx Specialty Solutions: Technology that Optimizes Your Access Support Ecosystem
As a scientist, I know first-hand how much time and energy go into the drug discovery and development process from day one. In fact, one of the highlights of...
Turning Break Out Sessions Ideas Into Real World Connections and Solutions
Lip service is often given to the idea of fostering community within the healthcare industry to improve patient outcomes, but rarely is it acted upon in...
Empowering Patients to Adopt Support Programs and Further Positive Outcomes
How to support patients throughout their entire care journey is an ongoing topic of conversation in the healthcare community and one we are constantly trying...
Harnessing Social Media to Create Authentic Patient Engagement Experiences That Improve Health Outcomes
When we were planning our inaugural Innovate4Outcomes event, I knew it would be important to discuss topics and challenges that are omnipresent in the daily...
Empowering Clinicians to Ensure Successful Patient Outcomes
Patient engagement is at the forefront of what I do every day as the Vice President of Patient Engagement at OptimizeRx, so when I had the opportunity to...
Innovating Digital Strategies to Engage Patients for Improved Outcomes
Bringing our clients innovative digital solutions is the core of our purpose as a sales team at OptimizeRx. When we had the opportunity to participate in the...
How to Improve Patient Outcomes
As a Vice President of sales at OptimizeRx, I have taken a passionate interest in understanding how to aid both our Life Sciences and clinical partners in...
Innovate4Outcomes: Thought Leaders Come Together to Brainstorm on Healthcare’s Most Pressing Issues
The onset of COVID-19 in the first quarter of 2020 forced the health industry to quickly adapt to a rapid expansion of health solutions to manage patient care...
What is your brand's plan after patent expiration and pharma LOE?
Medication switching by pharmacies can be one of the biggest challenges faced by loss of exclusivity (LOE) brands following patient expiration and the entrance...