Blog

December 12, 2022

HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections

OptimizeRx

HCP Engagement in the Digital Marketing Era Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies – educating physicians about product/device benefits, clinical results,...

November 29, 2022

The Power of an Omnichannel Network: Insights from HLTH

Louis Trivento

During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP engagement.

November 22, 2022

Insights from HLTH: Promoting Medication Affordability with AI and RWD

Angelo Campano

During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for patients by creating a more informed and empowered healthcare community. With...

November 18, 2022

HCP Engagement in the EHR: Strategies for Medical Device Marketing

OptimizeRx

The Digital Point of Care: New Opportunities for Medical Device Marketing It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom. Often, the first thing you’ll do is fill out a patient intake...

November 10, 2022

Expanding Account-Based Marketing with Omnichannel HCP Engagement

OptimizeRx

Account-Based Marketing in Healthcare Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and share-of-voice within key hospital systems – and the HCPs making patient care...

November 8, 2022

Antimicrobial Resistance: The Musical

Maria Cipicchio

For the third annual Innovate4Outcomes®design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR.

October 24, 2022

Secrets of the Data Ninjas: Takeaways from Digital Pharma East

Angelo Campano

Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry, we are far from utilizing its full potential. During my recent session at Digital Pharma East, I had the great opportunity to share the...

October 6, 2022

Insights from the “Data Ninjas” – Advancing Omnichannel with Real-World Data

Angelo Campano

Unlocking the Full Potential of Real-World Data Real-World Data (RWD) has become an integral, inseparable element of omnichannel marketing (OCM), which is an increasingly essential approach to pharmaceutical marketing. However, we are...

September 21, 2022

Hub and Specialty Pharmacy Models West Takeaways: Overcoming Prior Authorization Hurdles with Technology

Karina Castagna

Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care In almost every therapy area, utilization management, prior authorizations, and step therapy requirements increased between 2014 and 2020. For example, in...

August 30, 2022

Increased Osteoarthritis Brand Awareness and Prescribing Through Copay Promotion

OptimizeRx

There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall economic burden of almost $140 Billion annually.

August 9, 2022

Addressing Medication Affordability in Vulnerable Patients During COVID-19

OptimizeRx

Pre-existing condition. This is a term we heard thrown around a lot at the start of 2020. It’s still a part of our day-to-day vocabulary, especially if you're one of the estimated 40% of Americans living with a medical-related ailment that...

July 28, 2022

What’s Your Market Access Digital Maturity?

OptimizeRx

When pharma brands become fully digitally enabled, market access pathways are optimized and providers have the tools they need to begin patients on your therapy rapidly and easily. Formulary awareness, patient enrollment, and onboarding,...