Blog

April 25, 2024

Navigating Patient-First Engagement in an Escalating Privacy-Conscious Era

OptimizeRx

The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via their treating HCPs and used expensive mass media to promote brands to consumers;...

December 12, 2023

OptimizeRx + Medicx: Looking Ahead to Better Pharmaceutical Marketing

Theresa Greco

The end of the year is often a time for reflection, as we think back on our experiences, learnings, successes, and setbacks. But it’s also an occasion to visualize next year’s goals and priorities – and get excited about all we can...

August 9, 2023

Insights from MedDev: Omnichannel Marketing Solutions for Medtech Brands

Steve Silvestro

April 27, 2023

Physicians Speak: Make Pharma Digital Marketing Clinically Relevant

OptimizeRx

Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion on advertising in 2021. That’s minor compared to the R&D spend, but still a...

December 15, 2022

Innovate4Outcomes 2022: A Variety of Approaches to Combatting Antimicrobial Resistance (AMR)

Maria Cipicchio

The third annual Innovate4Outcomes® took place on December 1, 2022, with no shortage of creativity – and friendly competition – at the virtual design-thinking event.

November 8, 2022

Antimicrobial Resistance: The Musical

Maria Cipicchio

For the third annual Innovate4Outcomes®design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR.

October 19, 2022

Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®

Maria Cipicchio

Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways to reduce the threat of systemic healthcare challenges in the US. Taking place...

August 30, 2022

Increased Osteoarthritis Brand Awareness and Prescribing Through Copay Promotion

OptimizeRx

There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall economic burden of almost $140 Billion annually.

May 26, 2022

Predict Patient Adherence Threats to Help HCPs Keep Patients on Course

OptimizeRx

Non-adherence to prescribed therapy can create extraordinary risks for patients. Even when provided with correct diagnoses and effective treatment plans, patients can often fail to take their medication as directed for a variety of ...

May 12, 2022

A Digital Point-of-Care Primer for Life Science Marketers

Maria Cipicchio

Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly over the years. Patients looking for access to treatment that fits their lives,...

May 9, 2022

Discover Patients (and Their Providers) When They Are Poised to Change Therapies

OptimizeRx

Every day, patients switch to new therapies because of disease progression, side effects, affordability or other factors—potentially delaying patient recoveries, negatively affecting overall health outcomes, or discontinuing use of your...

April 21, 2022

The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More

Mike Rousselle

Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re applying this methodology across the full patient journey and product lifecycle...