HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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12 results found
Four Steps to Boost HCP Engagement with Your Drug Launch
The trials are complete. The data is positive. The FDA review is in progress (and looking good!). Launching a new drug is a pivotal, exciting moment for...
Exploring EHR Advertising for Your Pharma Brand? Read this First.
Point-of-care advertising – notably through electronic health record (EHR) systems – delivers unparalleled script lift impact compared to other HCP marketing...
How Technology Improves the Oncology HCP Experience and Engagement
I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically...
Maximizing Brand Impact: Four Year-End Strategies for Pharma Marketers
Elevating HCP Engagement for Strategic Year-End Impact As the end of the year approaches, how can pharma marketers and their agencies of record ensure they're...
The Problem with Multi-Trigger Targeting for HCP Engagement
In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits...
Your Guide to Point-of-Care Opportunities for Life Science Brands
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution Life science brand’s need for effective HCP engagement solutions at the point of...
Driving Patient Outcomes and HCP Engagement with AI and RWD
Improving Patient Access and Adherence Through EHR-Based Digital Solutions The healthcare landscape is in constant motion, with life sciences and pharma...
EHR-Based Targeting Strategies for Medical Device Marketing
The EHR as the Nexus of Care – Elevating HCP Engagement for Medtech Brands The fast-paced, constantly evolving world of healthcare marketing is becoming...
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently...
Supporting HCPs by Adding Value in the EHR Workflow
With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR...
How Can Medtech Brands Fully Leverage EHR-Based Digital Strategies?
How can medical device brands stay top-of-mind and provide the most value for physicians and patients? As the healthcare landscape continues to evolve,...
NewCrop’s Innovative Practice Management Solutions for HCPs
Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access...