Are you trying to better communicate with healthcare providers? Or patients?
More than 6 million Americans suffer from heart failure and the need to actively manage their symptoms every day. For those 65 years and older, heart failure is one of the...
In life, we all go through difficult times or hardships. Sometimes these situations make it harder for us to be happy or grateful for what we have. However, maintaining an...
The healthcare industry has been marketing directly to patients for decades, however, traditionally patients have always been “talked to”, meaning the communication is being...
Pharma invests heavily in "patient engagement" programs. However, some of the biggest challenges are (a) identifying patients that are on a specific drug therapy, and (b)...
Launching a new pharma brand can be incredibly challenging. Even with a compelling efficacy story, it can be difficult to change HCPs' prescribing behaviors. This is...
Many pharma brands, especially newer or specialty drugs come with what's known in the industry as the Patient Starter Kit. It contains a wealth of information including basic...
Pharmaceutical companies are starting to embrace text messaging as a key tool to provide patients and their caregivers with much-needed support. Although texting is not a new...
