Blog

April 13, 2023

MM+M Transform Insights: Patient Privacy and Real-World Data Models

Angelo Campano

How can life sciences brands leverage real-world data and AI-driven tools while safeguarding patient privacy? The growing use of real-world data and AI-driven tools has enabled life sciences brands to streamline HCP engagement tactics and...

April 11, 2023

Omnichannel HCP Engagement: Beyond the Buzz

Maria Cipicchio

This year, Pharma USA was all about omnichannel engagement, “next best action,” and grappling with how to view engagement data alongside more traditional health data to inform commercial strategy. Omnichannel engagement has seen quite an...

March 30, 2023

OptimizeRx’s EHR Provider Interviews: Insights from TouchWorks EHR

Angelo Campano

With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR network access can be difficult. Without guidance, brands can invest in...

March 28, 2023

Our Culture of Giving: OptimizeRx Supports the American Foundation for Suicide Prevention

OptimizeRx

Continuing our tradition of supporting pressing causes that impact health, OptimizeRx joined with the American Foundation for Suicide Prevention (AFSP) to raise funds at the New York City Half Marathon, which took place on March 19, 2023....

March 16, 2023

Doctors and Social Media: Unlocking New HCP Engagement Approaches

Angelo Campano

HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked – channel to engage and educate physicians. At the recent DigiPharma Connect conference,...

March 8, 2023

Embrace Equity and Gender Parity This International Women’s Day

OptimizeRx

How can we advance gender parity and celebrate the women forging innovation in healthcare?

March 2, 2023

Reaching Pharma Consumer with Hyperlocal Media Execution

Frank Hicks

When executing direct-to-consumer campaigns, life sciences marketers are faced with a challenge: how can they reach brand-eligible patients consistently and cost-effectively? As consumers spend more time across more connected devices than...

February 23, 2023

Medical Device Marketing: A Different Approach to Delivering Value with the EHR

OptimizeRx

How can medical device brands stay top-of-mind and provide the most value for physicians and patients? As the healthcare landscape continues to evolve, successful digital tactics are playing an increasingly crucial role in medical device...

February 16, 2023

Revitalize Media Execution for HCP Audiences

OptimizeRx

When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the most of every impression and click.

February 8, 2023

OptimizeRx’s EHR Network: Insights from Therapy Brands' Danny Shipman

Angelo Campano

Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access and reach, brands may unintentionally invest in solutions that lack relevant...

January 31, 2023

Create a “Surround Sound” Brand Experience with Better HCP Targeting

OptimizeRx

Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing. As channel options and data sources continue to multiple, the task ahead is not...