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HCP Marketing
Reach and engage more HCPs with predictive omnichannel solutions.
Point of Care Marketing
Place brand information directly in HCPs’ clinical workflow for increased targeting accuracy and message relevance.
DTC Marketing
Reach brand-eligible patients, compliant with new and emerging state regulations.
Omnichannel Marketing
Achieve a surround-sound presence that drives brand conversion, reduces impression waste, and increases budget efficiency.
Audiences
Reach patient and provider audiences on their preferred channels when they are primed to act.
Dynamic Audience Activation Platform
Innovate your marketing with predictive intelligence and smarter program execution.
Micro-Neighborhood® Targeting
Patented, privacy-safe, HIPAA compliant real-time targeting solution.
Profiler
Brand-specific, comprehensive audience and media channel insights for more confident campaign planning, increased engagement, and better patient outcomes.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Industry
Pharma
From self-service audiences to synchronized patient centric marketing that delivers HCP and DTC impact.
Agencies
Your partner for driving innovation and better performance for life science clients.
MedTech
Point-of-care and programmatic brand marketing – in tune with your patient journey.
Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Conversations that Convert
Explore the results of OptimizeRx 2024 physician survey on pharma marketing perception and impact – including the untapped opportunity of HCP and DTC marketing alignment.
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Resources
Blog
See what we’re learning in the field about how current trends are influencing pharma brand strategy execution.
Whitepapers
Gain valuable insight from our recently published original research.
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Knowledge sharing and great conversations happen here. Join us!
Case Studies
Learn how we’re solving key industry challenges for our clients.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Company
About Us
We're on a mission to help life science marketers evolve their approach and connect patients with the best possible treatments.
Leadership
Pioneers in EHR advertising ushering in AI-based omnichannel transformation.
Careers
Build the future of the healthcare industry - and your career - at the same time. Explore our openings.
Partners
Empower HCPs to Make More Informed Health Decisions and Drive Engagement
Investors
Join us on our mission to help life-science marketers evolve their approach, transform their customer relationships, and connect patients with the best possible treatments.
Data & Compliance
Be confident your marketing is backed by our commitment to the ethical use of data and the privacy and safety of medical information.
Let's Talk
Want patients and providers talking about your brand? Talk to us first.
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Blog

Use this space to tell everyone about what you have to offer.

July 8, 2021
The 6th “R” in Medication Administration
Picture of Rebecca Love Rebecca Love
Like any prescribing HCP, I, as a nurse practitioner, recognized that making medication decisions was one of the biggest choices I had to make for patients. My choice had a significant impact on the lives of patients, and I always hoped...
June 11, 2021
OptimizeRx sponsors Reuters Pharma USA 2021
Picture of Angelo Campano Angelo Campano
OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven days, pharma pioneers, innovators, and decision makers gathered in the virtual...