Blog

March 16, 2023

Doctors and Social Media: Unlocking New HCP Engagement Approaches

OptimizeRx

HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked – channel to engage and educate physicians. At the recent DigiPharma Connect conference,...

March 8, 2023

Embrace Equity and Gender Parity This International Women’s Day

OptimizeRx

How can we advance gender parity and celebrate the women forging innovation in healthcare?

February 23, 2023

Medical Device Marketing: A Different Approach to Delivering Value with the EHR

OptimizeRx

How can medical device brands stay top-of-mind and provide the most value for physicians and patients? As the healthcare landscape continues to evolve, successful digital tactics are playing an increasingly crucial role in medical device...

February 16, 2023

Revitalize Media Execution for HCP Audiences

OptimizeRx

When the audience you’re targeting is highly educated – and pressed for time – you need media execution capabilities that allow you to make the most of every impression and click.

February 8, 2023

OptimizeRx’s EHR Network: Insights from Therapy Brands' Danny Shipman

OptimizeRx

Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access and reach, brands may unintentionally invest in solutions that lack relevant...

January 31, 2023

Create a “Surround Sound” Brand Experience with Better HCP Targeting

OptimizeRx

Today’s life science manufacturers are crossing the threshold into the next era of digital and omnichannel innovations in healthcare provider (HCP) marketing. As channel options and data sources continue to multiple, the task ahead is not...

January 4, 2023

Using the EHR Workflow to Raise Awareness of New Medical Device Brand

OptimizeRx

Using the EHR Workflow to Raise Awareness of New Medical Device Brand According to the CDC, over 37 million people in the US suffer from diabetes, and recent research from the Johns Hopkins Bloomberg School of Public Health suggests that...

November 18, 2022

HCP Engagement in the EHR: Strategies for Medical Device Marketing

OptimizeRx

The Digital Point of Care: New Opportunities for Medical Device Marketing It’s a scenario we’ve all been in: you have a doctor’s appointment about a new or worsening symptom. Often, the first thing you’ll do is fill out a patient intake...

November 10, 2022

Expanding Account-Based Marketing with Omnichannel HCP Engagement

OptimizeRx

Account-Based Marketing in Healthcare Account-based marketing (ABM) continues to be an attractive solution for Life Science brands looking to gain traction and share-of-voice within key hospital systems – and the HCPs making patient care...

November 7, 2022

Aligning Your Digital Marketing Strategy with the Patient Journey

OptimizeRx

As medtech and medical device companies continue to advance their digital strategies, understanding and aligning with the digital patient journey have become more important than ever. But how can your device brand most effectively support...

September 21, 2022

Hub and Specialty Pharmacy Models West Takeaways: Overcoming Prior Authorization Hurdles with Technology

OptimizeRx

Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care In almost every therapy area, utilization management, prior authorizations, and step therapy requirements increased between 2014 and 2020. For example, in...

August 30, 2022

Increased Osteoarthritis Brand Awareness and Prescribing Through Copay Promotion

OptimizeRx

There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall economic burden of almost $140 Billion annually.