HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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Synchronize HCP and DTC Marketing Through Patient Centricity
Enhancing Patient Outcomes: Aligning HCP and DTC Strategies In today’s digitally-driven pharma marketing landscape, brands face audience information fatigue –...
AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing
It can feel like we are drowning in companies pushing AI capabilities or embedding AI in their apps, and that’s just what we see on the surface. Our reactions...
Patient-First Engagement: Navigating Privacy-Conscious Era
The healthcare industry thrives on innovation, and that includes the way it reaches patients. Traditionally, pharmaceutical marketers targeted patients via...
The Second Pillar of Next-Best Action: Aligning to the Patient Journey
In the first installment of our series on the Four Pillars of Next-Best-Action Success, we explored Pillar 1: Omnichannel Integration, and the importance of...
Insights from MedDev: AI-Driven, Omnichannel Solutions for Medtech
Elevate HCP Engagement and Brand Awareness with EHR-Based Strategies The strategy for medical device marketing is changing. In the fast-evolving landscape of...
Place Your Brand Infront of HCPs Using EHR-Based Digital Strategies
Searching for a digital strategy that creates new opportunities for medical device and medtech brands to engage physicians at the moment they are actively...
How Omnichannel Networks Build HCP Engagement with Life Science Brands
During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP...
Predicting the Medicare “Donut Hole” and Delivering Targeted Assistance
During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for...
Innovate4Outcomes® 2022: Design-Thinking for Healthcare
For the third annual Innovate4Outcomes® design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR. Turns...
Aligning Your Digital Marketing Strategy with the Patient Journey
As medtech and medical device companies continue to advance their digital strategies, understanding and aligning with the digital patient journey have become...
Unlocking the Omnichannel Future with Artificial Intelligence
Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry, we are far from utilizing its full potential. During my...
Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®
Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways...
Digital Strategies to Streamline the Specialty Prescribing Workflow
Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care In almost every therapy area, utilization management, prior authorizations,...
The Impacts of Increasing Osteoarthritis Therapy Affordability
There are more than 100 different types of arthritis, but osteoarthritis (OA) is the most common—impacting 32.5 Million US adults and creating an overall...
Improving Access to Mental Healthcare with OptimizeRx Financial Messaging
The 2022 State of Mental Health in America report highlights that 24.7% of adults with a mental illness in 2019 reported an unmet need for treatment—this...
A Data-Driven Approach that Improves Patient Care Journeys
Offering a Practical Approach to AI and Real World Data Despite incredible advances in the availability of real-world data (RWD) and AI applications, many...
Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand
Exploring the Current State of Patient Journey Planning In the quest to improve patient outcomes, life sciences companies are increasing their focus on...
AI and RWD in HCP Targeting — Here's the Secret to AI in Pharma Marketing
AI in Pharma Marketing is a Hot Topic – But Execution Lags Behind Ideation If you’re a life science marketer, chances are you’ve been hearing about the...
Innovate4Outcomes 2021 - Accessing Support
Pharma manufacturers work relentlessly to create drugs and therapies to address some of the most complex health conditions people face. There are years of...
Innovate4Outcomes 2021: Patient Advocates Come to the Table
Innovate4Outcomes® was born in 2020 as a design-thinking event in response to COVID-19, but it quickly became clear the COVID-19 health crisis could be a...
HCP Targeting: Be there when your ideal patient and provider meet
Unlocking the Full Potential with Artificial Intelligence in Pharma Marketing At the recent Re:Imagine Pharma Marketing virtual conference, I was excited to...
Key Themes from Overcoming Challenges in Multiple Sclerosis Treatment
Key Themes and Takeways from Our Multiple Sclerosis Series In our series on the challenges MS patients face in starting and staying on therapy, we’ve explored...
Overcoming Patient Adherence Challenges in Multiple Sclerosis Treatment
Part Three of Our Multiple Sclerosis Series In our first two blog posts on challenges related to multiple sclerosis (MS) treatment, we addressed the need to...
Overcoming Initiation Challenges in Multiple Sclerosis Treatment
Part Two of Our Multiple Sclerosis Series In our initial blog post on challenges related to multiple sclerosis (MS) treatments, we discussed the first barrier,...
Overcoming Awareness Challenges in Multiple Sclerosis Treatment
Introducing a New Series on Multiple Sclerosis When it comes to multiple sclerosis (MS), there are multiple challenges that can deter patients from receiving...
Using RWD to Supercharge your Pharma Marketing Strategy
With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP...
Empowering Patients to Adopt Support Programs and Further Positive Outcomes
How to support patients throughout their entire care journey is an ongoing topic of conversation in the healthcare community and one we are constantly trying...
Harnessing Social Media to Create Authentic Patient Engagement Experiences That Improve Health Outcomes
When we were planning our inaugural Innovate4Outcomes event, I knew it would be important to discuss topics and challenges that are omnipresent in the daily...
Empowering Clinicians to Ensure Successful Patient Outcomes
Patient engagement is at the forefront of what I do every day as the Vice President of Patient Engagement at OptimizeRx, so when I had the opportunity to...
Innovating Digital Strategies to Engage Patients for Improved Outcomes
Bringing our clients innovative digital solutions is the core of our purpose as a sales team at OptimizeRx. When we had the opportunity to participate in the...
How to Improve Patient Outcomes
As a Vice President of sales at OptimizeRx, I have taken a passionate interest in understanding how to aid both our Life Sciences and clinical partners in...