Articles

Maximizing Your Digital Investment in Healthcare | OptimizeRx + MM&M

08 October 2019

Published on MM&M on 10/07/2019

The digital landscape is evolving rapidly. How can pharma brands connect the various elements and stakeholders within the ecosystem, deliver messaging across the patient and caregiver continuum and help empower providers to ensure good outcomes? Steve Silvestro discusses OptimizeRx’s mission to transform communications across the healthcare community.

 

 

"As pharma thinks about how to make an investment, they should be thinking about it in terms of the patient journey, and how many boxes they can check along the care continuum, rather than just a specific tactic, which is good, but it's really short term."
Steve Silvestro
Chief Commercial Officer, OptimizeRx
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