Articles

HIStalk Interviews William Febbo, CEO, OptimizeRx

17 November 2020

OptimizeRx CEO, Will Febbo, discusses OptimizeRx’s innovation lab, the ethical considerations involved with presenting product information to physicians within the EHR workflow, how the pandemic has changed the use of the OptimizeRx platform, and more.

Read the interview here.

"We are highly focused on that. Our goal is to help drive positive patient outcomes by supporting patient affordability and overall adherence to doctor-recommended treatment plans. The doctor is driving the bus here, and anything we do is going to be triggered by activity the doctor is doing."
Will Febbo
CEO, OptimizeRx
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