In this Insights with Innovators, Mark Bard talks with Angelo Campano about the role of data and targeting in HCP activation. Angelo sits at the intersection of workflow (at the point of care), content, and targeting, allowing him to offer a unique set of insights.
Learn more about last December's installment of our signature event, Innovate4Outcomes, in this PM360 Q and A with our Senior Vice President of Marketing and Communications, Maria Cipicchio.
Karina Castagna joined OptimizeRx with the desire to help patients access life-saving medicines by expanding physician and provider access.
OptimizeRx CEO Will Febbo sat down with MM+M during the JP Morgan Healthcare Conference to discuss the challenges of scaling digital marketing, whether the biopharma services sector could see consolidation this year, and some applications of AI and RWE at the POC.
What are the tools available to drive adherence? Our Karina Castagna, a new MM+M 40 Under 40 honoree, defines why this is a critical point in the patient journey and how to improve outcomes.
