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Is Your Point-of-Care Advertising Actually Reaching the Point of Care?

If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes. 

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Publishers
Drive pharma ad revenue through privacy-safe, superior audience performance.
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?
If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes. 
Read the Guide
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June 11, 2021
OptimizeRx sponsors Reuters Pharma USA 2021
Picture of Angelo Campano Angelo Campano
OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven days, pharma pioneers, innovators, and decision makers gathered in the virtual...
February 4, 2021
How to Improve Patient Outcomes
Picture of Adam Sokol Adam Sokol
As a Vice President of sales at OptimizeRx, I have taken a passionate interest in understanding how to aid both our Life Sciences and clinical partners in improving successful patient outcomes.