HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
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Synchronize HCP and DTC Marketing Through Patient Centricity
Enhancing Patient Outcomes: Aligning HCP and DTC Strategies In today’s digitally-driven pharma marketing landscape, brands face audience information fatigue –...
Unleashing the Power of Machine Learning for Personalized Engagement
In today's digital landscape, capturing and retaining consumer attention has become an uphill battle. With over $1.1 billion spent monthly on pharmaceutical...
Advancing Omnichannel: Pharma USA Marketing Workshop Takeaways
Advancing Omnichannel Pharma Marketing: Reduce Complexity, Leverage AI, and Drive Results At last week’s Pharma USA conference, we had the chance to lead an...
3 Leadership Tips for Growth: OptimizeRx Insights from Colonel Robert Springer
In an exclusive opportunity, OptimizeRx CEO Will Febbo, recently had the privilege of interviewing retired Colonel Robert Springer, decorated Vietnam War pilot...
Insights from MedDev: AI-Driven, Omnichannel Solutions for Medtech
Elevate HCP Engagement and Brand Awareness with EHR-Based Strategies The strategy for medical device marketing is changing. In the fast-evolving landscape of...
Our Culture of Giving: OptimizeRx Supports the American Foundation for Suicide Prevention
Continuing our tradition of supporting pressing causes that impact health, OptimizeRx joined with the American Foundation for Suicide Prevention (AFSP) to...
Innovate4Outcomes 2022: A Variety of Approaches to Combatting Antimicrobial Resistance (AMR)
The third annual Innovate4Outcomes® took place on December 1, 2022, with no shortage of creativity – and friendly competition – at the virtual design-thinking...
How Omnichannel Networks Build HCP Engagement with Life Science Brands
During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP...
Predicting the Medicare “Donut Hole” and Delivering Targeted Assistance
During my recent session at HLTH, I had the great opportunity to share a case study on how AI and real world data (RWD) increased medication affordability for...
Innovate4Outcomes® 2022: Design-Thinking for Healthcare
For the third annual Innovate4Outcomes® design-thinking event, our team chose to take on the global health concern of Antimicrobial Resistance, or AMR. Turns...
Unlocking the Omnichannel Future with Artificial Intelligence
Real-World Data (RWD) has become an essential element of pharmaceutical marketing, but as an industry, we are far from utilizing its full potential. During my...
Preparing for Healthcare’s Post-COVID Biggest Challenges: Join Us for Innovate4Outcomes®
Innovate4Outcomes® is a design-thinking, half-day event that brings together those interested in cross-industry collaboration to brainstorm potential pathways...
Digital Strategies to Streamline the Specialty Prescribing Workflow
Overcoming Disadvantaged Access Positions with Digital Tools at the Point-of-Care In almost every therapy area, utilization management, prior authorizations,...
Strengthening HCP Engagement with Omnichannel Strategies
During the recent Digital Pharma Innovation Week, I had the great opportunity to lead a roundtable discussion with a group of stakeholders from across the...
Inside the EHR Workflow: New Ways for Pharma to Support Patient Care Delivery
At the recent Asembia Specialty Pharmacy Summit, I had the chance to join RxNT, a leading EHR provider, to host a small-format session on the EHR workflow. In...
The RWD Win/Win: A Strategy that Delivers for Pharma, Patients, HCPs and More
Over the past decade, pharma has made significant investments in real-world data (RWD) and in analytics/insights generated from that data. At OptimizeRx, we’re...
A Data-Driven Approach that Improves Patient Care Journeys
Offering a Practical Approach to AI and Real World Data Despite incredible advances in the availability of real-world data (RWD) and AI applications, many...
Patient Journey Planning: Learn How to Make a Great First Impression for Your Brand
Exploring the Current State of Patient Journey Planning In the quest to improve patient outcomes, life sciences companies are increasing their focus on...
Innovate4Outcomes 2021 - Accessing Support
Pharma manufacturers work relentlessly to create drugs and therapies to address some of the most complex health conditions people face. There are years of...
Innovate4Outcomes 2021: Patient Advocates Come to the Table
Innovate4Outcomes® was born in 2020 as a design-thinking event in response to COVID-19, but it quickly became clear the COVID-19 health crisis could be a...
Using RWD to Supercharge your Pharma Marketing Strategy
With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP...
Omnichannel Strategy Insights from Digital Pharma East 2021
Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies...
Advancing Oncology Treatment and Health Equity – An ASCO Recap
The annual meeting of the American Society of Clinical Oncology (ASCO) was held last month and I am excited to share with you my thoughts on the highlights...
Expanding Professional Healthcare Communities For Innovative Collaboration
Interpersonal relationships and innovative dialogue fuel my position as SVP of pharma sales at OptimizeRx. Without them, I cannot lead my team well or continue...
OptimizeRx sponsors Reuters Pharma USA 2021
OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven...
Turning Break Out Sessions Ideas Into Real World Connections and Solutions
Lip service is often given to the idea of fostering community within the healthcare industry to improve patient outcomes, but rarely is it acted upon in...
Empowering Patients to Adopt Support Programs and Further Positive Outcomes
How to support patients throughout their entire care journey is an ongoing topic of conversation in the healthcare community and one we are constantly trying...
Harnessing Social Media to Create Authentic Patient Engagement Experiences That Improve Health Outcomes
When we were planning our inaugural Innovate4Outcomes event, I knew it would be important to discuss topics and challenges that are omnipresent in the daily...
Empowering Clinicians to Ensure Successful Patient Outcomes
Patient engagement is at the forefront of what I do every day as the Vice President of Patient Engagement at OptimizeRx, so when I had the opportunity to...
How to Improve Patient Outcomes
As a Vice President of sales at OptimizeRx, I have taken a passionate interest in understanding how to aid both our Life Sciences and clinical partners in...
Innovate4Outcomes: Thought Leaders Come Together to Brainstorm on Healthcare’s Most Pressing Issues
The onset of COVID-19 in the first quarter of 2020 forced the health industry to quickly adapt to a rapid expansion of health solutions to manage patient care...