OptimizeRx Blogs

There's not a time in recent history when the entire world of healthcare faced such a large-scale challenge. Healthcare providers are scrambling to contain the coronavirus...

Precision medicine is a hot topic. It should be. It’s no longer a concept. Multiple drugs are now available that are more effective in patients with a specific genetic...

There’s no slowing down this healthcare train as it rumbles faster and faster toward personalization. Apple Health, smartphones, smart watches, Alexa-based smart digital...

Cardiac patients in Jerusalem who can’t reach a rehab center for regular monitoring have a new treatment option thanks to RMDY Health, OptimizeRx’s digital health management...

On the weekend of November 15^th – 17^th, 2019 hundreds of nurses convened in New Brunswick, New Jersey to participate in the SONSIEL Nurse Hackathon, sponsored by Johnson &...

For the last few days, you might have noticed us celebrating our newly announced exclusive partnership with NewCrop. They’re one of the most exciting e-Prescribing services...

Understanding the patient journey is critical for life science manufacturers to effectively develop and commercialize products and services that help patients live a longer...

This year’s Digital Pharma East conference in Philadelphia saw some clear themes throughout, with patient journey likely winning out as the term that most heavily dominated...

The healthcare industry has long recognized the role of social determinants of health (SDoH) as a vital piece of the healthcare puzzle. Defined as the conditions in which...

Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. As providers...

Medication switching by pharmacies can be one of the biggest challenges faced by LOE (loss of exclusivity) brands with the entrance of new generics in the marketplace.  

When it comes to making outbound calls to patients in the healthcare space, just getting people to answer the phone can be a big challenge. Once you do reach them though, how...