
The Challenge of Patients Support Programs and Onboarding in Pharma
Pharma invests heavily in "patient engagement" programs. However, some of the biggest challenges are (a) identifying patients that are on a specific drug therapy, and (b)...
Pharma invests heavily in "patient engagement" programs. However, some of the biggest challenges are (a) identifying patients that are on a specific drug therapy, and (b)...
Launching a new pharma brand can be incredibly challenging. Even with a compelling efficacy story, it can be difficult to change HCPs' prescribing behaviors. This is...
Many pharma brands, especially newer or specialty drugs come with what's known in the industry as the Patient Starter Kit. It contains a wealth of information including basic...
Pharmaceutical companies are starting to embrace text messaging as a key tool to provide patients and their caregivers with much-needed support. Although texting is not a new...
We at OptimizeRx like to say that the texting app icon on a mobile phone is some of the most valuable real estate. But why?