The Challenge of Patients Support Programs and Onboarding in Pharma
Pharma invests heavily in "patient engagement" programs. However, some of the biggest challenges are (a) identifying patients that are on a specific drug therapy, and (b)...
OptimizeRx Blogs
Improving HCP Patient Engagement During a New Pharmaceutical Launch
Launching a new pharma brand can be incredibly challenging. Even with a compelling efficacy story, it can be difficult to change HCPs' prescribing behaviors. This is...
Why Patient Starter Kits Need to Include Automated Patient Engagement
Many pharma brands, especially newer or specialty drugs come with what's known in the industry as the Patient Starter Kit. It contains a wealth of information including basic...
Planning a Successful Pharma to Patient Text Messaging Support Program
Pharmaceutical companies are starting to embrace text messaging as a key tool to provide patients and their caregivers with much-needed support. Although texting is not a new...
Texting App – Prime Real-Estate on Mobile Phone
We at OptimizeRx like to say that the texting app icon on a mobile phone is some of the most valuable real estate. But why?