HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Ideas, Insights, and Inspiration for Modern Healthcare Marketers
Explore our full library of resources developed by healthcare industry leaders aimed to spark actionable ideas.
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Planning for Pharma LOE? The Digital Point-of-Care Makes a Difference
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market share/value, manufacturers take a variety of approaches – from next-gen products...
When it comes to reach, does audience size really matter?
Maybe… but what really matters is the quality of the audience… Successfully reaching and engaging the optimal physician and often more importantly, potential consumer/patients, is becoming increasingly critical to the success of a brand.
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently asked by our pharma, medtech, and agency clients about how their brands can better...
With Specialist HCP Engagement, the Devil is in the Details
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still tend to engage with specialists as if they are alike. Some might assume, for...
CTV and OTT Advertising Built for Pharma, With Medicx | An OptimizeRx Company and Madhive
Today, thevast majority of U.S. consumershave connected TVs in their homes, which means connected and over-the-top TV (CTV and OTT) ads have become essential tools for reaching brand-eligible patients. To make the most of OTT...
Next-Best Action: Elevating the Future of Omnichannel HCP Marketing
Terms like omnichannel, artificial intelligence (AI), data-driven, and real time are defining the conversation around HCP marketing – and for good reason. Today’s savviest life science marketers understand that the key to successfully...