Enhancing Pharma Marketing ROI with DAAP's Patient Discovery Module
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly...
In today’s complex healthcare landscape, keeping up with the latest therapies and treatments can be an overwhelming task for many healthcare professionals (HCPs) particularly...
I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically how technology...
The phrases “omnichannel,” “artificial intelligence” and “next-best action” have become ubiquitous in conversations around how to overcome the challenges of reaching HCPs...
In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits include accuracy...
Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is...
Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians were actively...
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market share/value,...