PLD Is Not Enough: Next-Best-Action HCP Engagement Needs the Patient
OptimizeRx Blogs
It’s Time to End Multi-Trigger Targeting for EHR-based HCP Engagement
In life science brands’ quest for highly targeted, clinically-relevant HCP communications, EHR “trigger” data is an increasingly popular choice. Its benefits include accuracy...
Realizing Point-of-Care Opportunities: eBook Insights from EHR Experts
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution
Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is...
How Integrated Is Your Omnichannel Strategy? Here’s a Quick Guide
Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians were actively...
Insights from MedDev: Omnichannel Marketing Solutions for Medtech Brands
Bridging the Health Literacy Gap: Improve HCP & Patient Conversations
Planning for Pharma LOE? The Digital Point-of-Care Makes a Difference
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market share/value,...
Effective HCP Engagement in the Emerging Biosimilar Landscape
EHR Workflow Insights from Our Patient Access and Adherence Webinar
EHR-Based Targeting Strategies for Medical Device Marketing
Insights from MM+M’s TrendTalks: Omnichannel Success with RWD and AI
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently asked by our...