It’s Time to Integrate Your HCP Programmatic and Point of Care Media
OptimizeRx Blogs
Patient Privacy and Pharma Marketing: Four Questions to Ask Your Vendor
2024 Survey: Specialist Perspectives – and the Surprising Differences
Three Ways to Win at HCP Programmatic (Hint: Start with NPI Targeting)
In today’s increasingly cluttered media landscape, programmatic media gives healthcare marketing agencies the scale and insights to deploy digital HCP marketing campaigns...
Promoting Health Equity for Underserved Communities with Patient Centricity
As we reflect on the past month's celebrations for Pride and Juneteenth, we also want to recognize the challenges LGBTQ+ individuals, people of color (POC), and other...
Precision in Pharma Marketing: How AI & ML Helps Overcome Data Latency & Drive Physician Engagement
Emerging technologies such as artificial intelligence (AI) and machine learning (ML) are undeniably transforming various industries, and the pharmaceutical sector is no...
What HCP Attitudes to DTC Tell Us About Omnichannel Pharma Marketing
A crucial aspect of healthcare dynamics is the perception of pharmaceutical marketing among healthcare professionals (HCPs). Surprisingly though, HCPs generally view pharma...
Healthcare in the Age of Connected TV: Our Expert Weighs In!
Connected TV (CTV) offers a unique opportunity to connect with patients and healthcare providers alike.
2024 Physician Survey: Untapped Opportunity in Healthcare Advertising
Enhancing Patient Outcomes: Aligning HCP and DTC Strategies
Synchronize HCP and DTC Marketing Through Patient Centricity
Enhancing Patient Outcomes: Aligning HCP and DTC Strategies
Unleashing the Power of Machine Learning for Personalized Engagement
In today's digital landscape, capturing and retaining consumer attention has become an uphill battle. With over $1.1 billion spent monthly on pharmaceutical advertising...
AI Isn’t Enough: Human Intelligence Is Still Key in Pharma Marketing
It can feel like we are drowning in companies pushing AI capabilities or embedding AI in their apps, and that’s just what we see on the surface. Our reactions run the gamut —...