This year’s Digital Pharma East conference in Philadelphia saw some clear themes throughout, with patient journey likely winning out as the term that most heavily dominated...
The healthcare industry has long recognized the role of social determinants of health (SDoH) as a vital piece of the healthcare puzzle. Defined as the conditions in which...
Diabetes continues to plague the healthcare industry, maintaining its status as one of the top public health issues in terms of clinical outcomes and cost. As providers...
Medication switching by pharmacies can be one of the biggest challenges faced by LOE (loss of exclusivity) brands with the entrance of new generics in the marketplace.
When it comes to making outbound calls to patients in the healthcare space, just getting people to answer the phone can be a big challenge. Once you do reach them though, how...
Are you trying to better communicate with healthcare providers? Or patients?
More than 6 million Americans suffer from heart failure and the need to actively manage their symptoms every day. For those 65 years and older, heart failure is one of the...
In life, we all go through difficult times or hardships. Sometimes these situations make it harder for us to be happy or grateful for what we have. However, maintaining an...
The healthcare industry has been marketing directly to patients for decades, however, traditionally patients have always been “talked to”, meaning the communication is being...
Pharma invests heavily in "patient engagement" programs. However, some of the biggest challenges are (a) identifying patients that are on a specific drug therapy, and (b)...
Launching a new pharma brand can be incredibly challenging. Even with a compelling efficacy story, it can be difficult to change HCPs' prescribing behaviors. This is...
Many pharma brands, especially newer or specialty drugs come with what's known in the industry as the Patient Starter Kit. It contains a wealth of information including basic...
