With COVID-19 still impacting provider facetime for brand field teams, life sciences organizations need new ways to deliver information that supports HCP awareness. That’s...
Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies into a true...
An astounding 7,000 rare and orphan diseases affect more than 30 million people in the United States alone1. Rare diseases are classified as any disease that affects less...
As the coronavirus (COVID-19) spread across the nation, greatly impacting people’s health and lives, trustworthy and relevant health information from a reliable source became...
The annual meeting of the American Society of Clinical Oncology (ASCO) was held last month and I am excited to share with you my thoughts on the highlights from this year’s...
Like any prescribing HCP, I, as a nurse practitioner, recognized that making medication decisions was one of the biggest choices I had to make for patients. My choice had a...
Interpersonal relationships and innovative dialogue fuel my position as SVP of pharma sales at OptimizeRx. Without them, I cannot lead my team well or continue to foster and...
I recently had the honor of speaking at Momentum Events Decoding Digital Health for Life Sciences, on the value and benefits of SMS text-based patient engagement programs. I...
OptimizeRx was recently a proud Global Sponsor of Pharma USA 2021, pharma’s first “virtual congress” to look beyond the pandemic to pharma’s future. For seven days, pharma...
As a scientist, I know first-hand how much time and energy go into the drug discovery and development process from day one. In fact, one of the highlights of my research...
Lip service is often given to the idea of fostering community within the healthcare industry to improve patient outcomes, but rarely is it acted upon in significant ways. As...
How to support patients throughout their entire care journey is an ongoing topic of conversation in the healthcare community and one we are constantly trying to improve upon...
