Realizing Point-of-Care Opportunities: eBook Insights from EHR Experts
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution
Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is...
Life science brand’s need for effective HCP engagement solutions at the point of care (POC) is...
Omnichannel programs are at the forefront of today’s HCP engagement strategies – and for good reason. In a March 2023 survey, OptimizeRx found that physicians were actively...
Loss of exclusivity (LOE) is a milestone every novel pharmaceutical product reaches. In anticipation of generic competition and the resulting loss of market share/value,...
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently asked by our...
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still tend to engage...
Terms like omnichannel, artificial intelligence (AI), data-driven, and real time are defining the conversation around HCP marketing – and for good reason. Today’s savviest...