HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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White Paper: Activating Intelligence
Get more from your physician-level data today and tomorrow to get a clear, actionable guide to incorporating PLD & transform HCP engagement with your brand.
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OptimizeRx and FiercePharma Present: Pharmaceutical Marketing Evolved
Transform your DTC marketing with AI-powered precision targeting. Drive better patient outcomes and commercial success through privacy-safe engagement. In...
How Technology Improves the Oncology HCP Experience and Engagement
I recently had the chance to participate in a panel session at the Pharma CX Oncology Summit. Our topic was the oncologist customer experience – specifically...
Your Guide to Point-of-Care Opportunities for Life Science Brands
Navigating the EHR Landscape: Market Challenges and Point-of-Care Solution Life science brand’s need for effective HCP engagement solutions at the point of...
Effective HCP Engagement in the Emerging Biosimilar Landscape
The Cresting Biosimilar Wave With 20+ biologic products experiencing US patent expiry between 2022 and 2024 and 40 FDA-approved biosimilars1, the...
HCP Engagement and Awareness in the Emerging Biosimilar Landscape
Here's what you'll learn: What factors drive – or hinder – biosimilar switching Why your marketing content approach matters The three questions your biosimilar...
Effective HCP Engagement: Timely, Relevant and Personalized
OptimizeRx is known for our ability to deliver life science brand messages and resources directly in the clinical workflow. As a result, we’re consistently...
Omnichannel, AI and Next-Best Action: The Future of HCP Engagement
Terms like omnichannel, artificial intelligence, data-driven, and real time are defining the conversation around HCP marketing. But there's still a gap between...
How to adapt HCP engagement strategies to specialist preferences
Omnichannel marketing and artificial intelligence (AI) have made targeting clinical audiences easier and more precise. And yet, in the life sciences, we still...
Physicians Speak: Pharma Digital Marketing Survey Insights
Pharma and MedTech companies continue to spend billions marketing drugs and devices to physicians. In fact, according to Forbes, pharma spent nearly $4 billion...
Supporting HCPs by Adding Value in the EHR Workflow
With life science manufacturers’ interest in EHR-based solutions for HCP engagement growing, navigating recent market growth and companies’ claims about EHR...
Doctors and Social Media: Unlocking New HCP Engagement Approaches
HCPs marketers continue to embrace digital channels as they pursue “omnichannel” strategies, but social media is often a misunderstood – or overlooked –...
HCP Engagement and Point-of-Care Marketing – Unpacking the Vendor Landscape
As a life sciences marketer, you’ve heard how EHR-based solutions can help your brand reach healthcare providers (HCPs) at the point of care. But with so many...
NewCrop’s Innovative Practice Management Solutions for HCPs
Life science manufacturers’ interest in EHR-based solutions for HCP engagement continues to grow. But with companies’ varying claims about EHR network access...
Supporting HCPs with EHR Software Solutions
Life science manufacturers’ interest in EHR-based solutions for HCP engagement is growing, but the recent and rapid growth in the market means that navigating...
HCP Engagement and the Sales Rep: Enabling Face-to-Face Connections
HCP Engagement in the Digital Marketing Era Sales representatives have long been a vital ingredient in life science companies' HCP engagement strategies –...
How Omnichannel Networks Build HCP Engagement with Life Science Brands
During my recent session at HLTH, I was given the opportunity to speak on the importance of a strong omnichannel strategy and how it can improve HCP...
A Digital Point-of-Care Primer for Life Science Marketers
Growth in healthcare technology began with the HITECH (Health Information Technology for Economic and Clinical Health) Act of 2009 and has grown significantly...
Omnichannel Strategy Insights from Digital Pharma East 2021
Omnichannel marketing continues to be a hot topic among pharma brand teams, but too often I see our clients struggling to convert their tactics and strategies...