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May 2025 Artificial Intelligence
White Paper: Activating Intelligence

Get more from your physician-level data today and tomorrow to get a clear, actionable guide to incorporating PLD & transform HCP engagement with your brand.

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June 2025 OptimizeRx
Precision Pays Off: How Targeted Awareness Drove 3x Rx Lift and Double-Digit ROI for a Biologic Brand
A mid-sized pharmaceutical company faced a critical juncture: their flagship physician-administered biologic brand was nearing loss of exclusivity (LOE), and a new brand extension was preparing to launch. The stakes were high, with two key goals.
Point-of-care Advertising Graphic
August 2025 OptimizeRx
Is Your Point-of-Care Advertising Actually Reaching the Point of Care?

If you’re a pharma marketer, you’ve likely seen the rise in attention around point-of-care (POC) marketing. And for good reason: few channels offer the same ability to engage providers and patients right when health decisions are being made. Whether it’s surfacing brand messaging during diagnosis or delivering patient education at the moment of prescribing, true point-of-care marketing can connect the dots between awareness and action—between strategy and real-world outcomes. 

 

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