HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
Activating Intelligence: Getting More from Your PLD Today—and Tomorrow
HCP engagement starts with the right data—and physician-level data (PLD) is the powerhouse behind smarter segmentation and campaign optimization. Whether you're just getting started or leveling up, our guide has you covered.
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White Paper: Activating Intelligence
Get more from your physician-level data today and tomorrow to get a clear, actionable guide to incorporating PLD & transform HCP engagement with your brand.
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From Gut Feeling to Granular Insight: PLD in Action
When it comes to connecting with healthcare providers (HCPs), smart marketers know that data is their best friend. And Physician-Level Data (PLD) is the MVP of...
Seeing Beyond the Human Eye with OptimizeRx CCO, Theresa Greco
OptimizeRx Chief Commercial Officer Theresa Greco sat down with Fierce Pharma’s Chris Hayden to share her take on how today’s abundance of data allows...
Five Ways Pharma Brands Can Transform Data-Driven Media Planning
As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available,...
Targeting with Purpose: Patient-Centered Strategies Shape Pharma's Future
Pharmaceutical companies face a growing challenge: delivering the right message to the right patients – at the right time – amid a crowded media landscape....
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
In the face of growing competition for patient and physician attention from new market entrants, the rise of healthcare influencers, and an explosion of media...
Webinar: Unlocking HCP and DTC Alignment Through Precision Patient Centricity
Join OptimizeRx CCO Theresa Greco as she explores the results from our 2024 independent physician survey and how embracing patient centricity to synchronize...
MM+M Media Summit 2023 - Health Media and the Equity Conversation
Access to preventative diagnostics and care yields better health outcomes. But when access is an issue, the likelihood of finding out a diagnosis later in the...
How pharma brand teams can harness the power of privacy-safe personalization for OTT/CTV
With streaming services offering more economical and content-filled options, the trend of reducing cable subscriptions is expected to accelerate. Brand...
Omnichannel, AI and Next-Best Action: The Future of HCP Engagement
Terms like omnichannel, artificial intelligence, data-driven, and real time are defining the conversation around HCP marketing. But there's still a gap between...
Place Your Brand Infront of HCPs Using EHR-Based Digital Strategies
Searching for a digital strategy that creates new opportunities for medical device and medtech brands to engage physicians at the moment they are actively...
HCP Engagement and Point-of-Care Marketing – Unpacking the Vendor Landscape
As a life sciences marketer, you’ve heard how EHR-based solutions can help your brand reach healthcare providers (HCPs) at the point of care. But with so many...