Hear from industry leaders in the field of healthcare technology. We would like to invite you to meet us at one of these upcoming webinars! We look forward to meeting you, and always reach out if we can collaborate!
As a life sciences marketer, you’ve heard how EHR-based solutions can help your brand reach healthcare providers (HCPs) at the point of care. But with so many companies claiming to provide access to physicians through the EHR, it’s hard to separate marketing hype from the reality. Join OptimizeRx fo...
Artificial intelligence and real-world data are hot topics in pharma marketing, but how can your organization best use these tools to improve the efficiency, impact and return of HCP engagement programs? Download Your Free E-Book Now "Precision Engagement: A Better Solution" Watch our recent webin...
While pharma has been using real world data (RWD) to generate real world evidence (RWE) for clinical trials, post-marketing, and R&D for decades, the emergence and applicability of RWD to the sales, marketing, and commercial side of the house is now ramping up. Many organizations are exploring t...
In this webinar, we’ll discuss how applications in advanced analytics and machine learning, can leverage clinical expertise in analyzing RWD to create predictive profiles of patients who meet the criteria for early MS treatment.
NPI data is the new craze. While data in healthcare abounds, the industry is still learning how to dice it and slice it, and in this case, how to harness the power of NPI data at point of care in an omni-channel world. So how can we tell myth from fact? Better put, how can we differentiate value f...
A new era of digital transformation has arrived. An enriched spectrum of the digital and virtual world is at our fingertips for specialty product launches.
It’s been a year since the onset of COVID-19 upended the way we live our lives and conduct our business. It’s now clear that non-personal promotion (NPP) with providers has cemented a larger role in the pharma marketing mix – regardless of whether we’re able to regain a semblance of pre-COVID intera...
Launching a new medication in a complex disease state is fraught with complications that can impact medication adherence. New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. When p...
As we re-open the country, what is the role of tracing, tracking and testing as we manage COVID-19? How do we weigh safety vs. risk, and public health vs. economic impact? We're bringing together three leading experts in tracing, tracking, and testing to tell us how tech is transforming these meth...
Launching a new medication in a complex disease state is fraught with complications that can impact medication adherence. New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. When...
