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May 2025 Artificial Intelligence
White Paper: Activating Intelligence

Get more from your physician-level data today and tomorrow to get a clear, actionable guide to incorporating PLD & transform HCP engagement with your brand.

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June 2025 OptimizeRx
Precision Pays Off: How Targeted Awareness Drove 3x Rx Lift and Double-Digit ROI for a Biologic Brand
A mid-sized pharmaceutical company faced a critical juncture: their flagship physician-administered biologic brand was nearing loss of exclusivity (LOE), and a new brand extension was preparing to launch. The stakes were high, with two key goals.
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July 2025 OptimizeRx
Five Pharma TV Advertising Myths You Should Ignore—and Why

When you hear the phrase, “pharma TV advertising,” what comes to mind first … Expensive? Big brands? Mass market?  

 

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