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20 March 2025 • Artificial Intelligence

The Adaptive Edge: Mastering the Future of DTC Pharma Marketing

You know that pharma direct-to-consumer (DTC) marketing often involves big money—billions are poured into trying to reach patients. These mass-market campaigns do reach some of the right patients and help them discover new or better treatments. And that’s a good thing, for everyone.

27 February 2025 • Dynamic Targeting

Outsmart the Competition: Optimize HCP Marketing for Message Timing

Linear helps streamline software projects, sprints, tasks, and bug tracking. Here’s how to get

6 February 2025 • OptimizeRx

4 Steps to Boost HCP Engagement with Your Drug Launch

The trials are complete. The data is positive. The FDA review is in progress....

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Resources

Search Resources

The Adaptive Edge: Mastering the Future of DTC Pharma Marketing

Outsmart the Competition: Optimize HCP Marketing for Message Timing

4 Steps to Boost HCP Engagement with Your Drug Launch

All Resources

Data Driven Decision-Making Drove 10:1 Return on TV Ad Spend

Improving Audience Quality for CTV with Clinical Connected Datasets

Increasing Brand Touchpoints and Script Lift Impact with Integrated, Omni-Channel Execution

Driving Brand Demand with AI-Driven, Predictive Messaging

Increasing Brand Awareness and Engagement with Highly Targeted, Personalized Account-Based Marketing

Building Market Share Before Loss of Exclusivity with EHR-Based Physician Communications

Driving Script Lift by Engaging HCPs at Multiple Points in the EHR Workflow

Improving Oncology Outcomes by Using Artificial Intelligence to Help HCP's Identify More Brand-Eligible Patients

Applying AI and RWE to Prevent Discontinuation Due to Medicare Coverage Gaps

Driving Utilization of Central Intake Pharmacy with EHR-Based Notifications

Increasing Medication Affordability to Drive Prescription Volume

Driving New Brand Prescription by Increasing Awareness of Financial Support

Driving Script Lift by Raising Awareness of Formulary Coverage Update Within the EHR

Increasing Patient Access by Raising HCP Awareness of Formulary Coverage

Increasing HCP Engagement with MSLs Using Interactive EHR Communications

Engaging HCPs With a Newly Launched Product Through Interactive EHR Communications

Converting Patients to a New Medical Device by Raising Awareness within the EHR Workflow

Increasing Prescription Volumes with a Targeted HCP Engagement Campaign

Driving Prescription Volume by Increasing Awareness of Copay Assistance

Driving Incremental Revenue Through a Provider Refill Awareness Program

Increasing Provider Awareness and Treatment Affordability to Grow Brand Sales

Transitioning Patients to Newer Therapy with Financial Support Awareness

Increasing Patient Persistence on Therapy by Boosting HCP Refill Awareness

Driving Brand Growth Through Targeted Provider Engagement

Today, there are more variables than knowns. Let’s ensure that your marketing partner isn’t one of them.